Web Marketing

Study: Content marketing investment on the rise Study: Content marketing investment on the rise

A recent study 2015 Content Marketing Survey by content marketing agency Castleford... 

Most Popular Websites By Country (Map) Most Popular Websites By Country (Map)

Two researchers Mark Graham and Stefano De Sabbata at the Oxford Internet... 

Reports: How retail marketing managers use digital, and how customers think… Reports: How retail marketing managers use digital, and how customers think…

Social media marketing has become more and more important for retail marketers... 

Digital Strategy Toolbox 2014 (Slideshare) Digital Strategy Toolbox 2014 (Slideshare)

Julian Cole released his second presentation of the “Digital Strategy Toolkit”.... 

“I love advertising because I love lying.” “I love advertising because I love lying.”

In a normal world, when people get the CLIO award, they thank the whole world,... 

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Social Media

Study: Marketers biggest social media challenges in 2015 Study: Marketers biggest social media challenges in 2015

One of the latest reports around social media tells us that measuring ROI (60%)... 

Salesforce tells us how to perfection our Instagram strategy (Infographic) Salesforce tells us how to perfection our Instagram strategy (Infographic)

Instagram is the rockstar kid on the social media street these days… at... 

Why fans and friends unfollow brands on Facebook, Twitter & Linkedin (Infographic) Why fans and friends unfollow brands on Facebook, Twitter & Linkedin (Infographic)

Some years ago, the guys at ExactTarget told us why people follow and unfollow... 

Report: B2B content, networks and tactics on Social Media Report: B2B content, networks and tactics on Social Media

Very often the question in our seminars come up which platforms, content types... 

The use of Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 (Infographic) The use of Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 (Infographic)

The social networking landscape is changing massively over the last years. Curation... 

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Web Strategy

Why influencer marketing is the future of content Why influencer marketing is the future of content

In many posts have we written about the relevance of influencer marketing and how it differs from the value of brand advocates. Today, many marketing organizations and brands have understood the power of influencer marketing and dedicate a significant amount of their budget to them. And there are good reason for it which we can see from one of the... 

Hashtags: The what, how and why of success Hashtags: The what, how and why of success

Even some years ago, I did not really detect the value of hashtags – however it was the days when only Twitter used hashtags. Nowadays, there are still not many people able to detect the secrets and the power of hashtags in the social web world. And probably the majority of marketers still wonders if they cannot leave out the hashtags in order... 

Influencer Trust and Recommendation – A real challenge for marketers (Infographic) Influencer Trust and Recommendation – A real challenge for marketers (Infographic)

Some years ago and in many seminars, we make clear that the 3Rs of social consumers will revolutionize the sales world: ratings, reviews and recommendations. However, the question arises what make people recommend brands and services? What is their intrinsic motivation or human driver that makes them push out more positive comments around a brand.... 

Study: Millennials do B2B purchase decisions differently Study: Millennials do B2B purchase decisions differently

Credits: Gerd Altmann / pixelio.deWe all have heard that Millennials, those humans that are frequently connected, well-informed, tech-savvy, and always having an eye on efficiency. But do we know much about their buying habits, especially when it comes to B2B purchase decisions? The Institute for Business Value at IBM conducted their next study... 

Forecasting the Internet of Things and IoT start-ups to watch Forecasting the Internet of Things and IoT start-ups to watch

The forecasts sound almost incredible. Gartner estimates that Internet of Things (IoT) products and services suppling companies will generate incremental revenue of over $300 billion by 2020. The analyst company IDC sees the worldwide market for IoT solutions to grow from $1.9 trillion in 2013 to $7.1 trillion in 2020. Brands like the electric... 

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