Web Marketing

Report: Benchmarking digital banner performance; which formats work best Report: Benchmarking digital banner performance; which formats work best

A recent benchmark report by Pointroll based on the analysis of over 100 billion... 

Infographic: How Google Ranks Your Website’s Relevance Infographic: How Google Ranks Your Website’s Relevance

This is one of those secrets that is discussed in every single seminar we do:... 

What makes consumers share personal data with brands? What makes consumers share personal data with brands?

Getting personal data is something most companies strive for. However, consumers... 

Native Advertising: Will these brands turn the advertising industry around? Native Advertising: Will these brands turn the advertising industry around?

Last year, I had the pleasure to announce this gentleman for one of the main... 

The answer to meaning in B2B marketing The answer to meaning in B2B marketing

For years, I have been working in the B2B industry and have looked, maybe a bit... 

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Social Media

How do men and women use social media and mobile? (Infographic) How do men and women use social media and mobile? (Infographic)

Based on some research from the guys at Nielsen, Pew Research and ExactTarget,... 

Study shows, how B2B decision-makers consume vendor content Study shows, how B2B decision-makers consume vendor content

Some weeks ago, we spoke about a study that described what B2B decision makers... 

Study: Value of social media analytics tools still not understood Study: Value of social media analytics tools still not understood

The findings of a study by Demand Metric and Netbase sound positive – but... 

2014 Trends in Content Marketing [Infographic] 2014 Trends in Content Marketing [Infographic]

The perspective of Uberflip “predicts” that there are some obvious... 

How fast the leading social networks are growing… How fast the leading social networks are growing…

It is one of these questions, we always get asked in meetings and seminars. How... 

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Web Strategy

Study: What B2B buyers expect to see on vendor websites Study: What B2B buyers expect to see on vendor websites

Is it really still the phone number and the email address? Well, at least contact information should be easily accessible on B2B vendor websites. This is the main finding of a recent report from Dianna Huff and KoMarketing Associates. The study, based on a survey of 175 B2B buyers, states that the majority of B2B buyers (68%) find the vendor’s... 

Social Media Complainers… and how to deal with them (Infographic) Social Media Complainers… and how to deal with them (Infographic)

Probably you have been one of those social media complainers in your career of tweets and status updates yourself already. If not, maybe you have heard of some of these types from your customer service unit or your sales team. Be aware: Complainers are everywhere, not only on your website or social hubs! Some studies show that most big companies... 

Study: Why corporate newsrooms fail to meet journalists’ needs Study: Why corporate newsrooms fail to meet journalists’ needs

Credits: © momius – Fotolia.comThe value of corporate newsrooms has been discussed for years. Now, a recent Proactive Report survey by Sally Falkow, president of PRESSfeed: The Social Newsroom, gives insights into what the power of newsrooms could be and where journalists stand so far with them. The survey strikes the fact that the PR industry... 

Edelman Trust Barometer 2014: CEOs recover, social media improving Edelman Trust Barometer 2014: CEOs recover, social media improving

Another year, Edelman is offering us insights into the trust in companies, officials and their leaders with their Edelman Trust Barometer. This year’s version sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 countries. The study makes clear what the main trust building attributes... 

Customer Service Report: Phone support still top, Twitter comes before Facebook Customer Service Report: Phone support still top, Twitter comes before Facebook

In an interesting report by Zendesk across the globe, it become sobvious that telephone is still the preferred way to the customer service of companies. The report shows insights based on actual customer service and support interactions from over 16,000 companies across 125 countries. According to the Zendesk report, customer all over the world... 

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