Web Marketing

Most Popular Websites By Country (Map) Most Popular Websites By Country (Map)

Two researchers Mark Graham and Stefano De Sabbata at the Oxford Internet... 

Reports: How retail marketing managers use digital, and how customers think… Reports: How retail marketing managers use digital, and how customers think…

Social media marketing has become more and more important for retail marketers... 

Digital Strategy Toolbox 2014 (Slideshare) Digital Strategy Toolbox 2014 (Slideshare)

Julian Cole released his second presentation of the “Digital Strategy Toolkit”.... 

“I love advertising because I love lying.” “I love advertising because I love lying.”

In a normal world, when people get the CLIO award, they thank the whole world,... 

Study: Promoted tweets beat organic tweets by 160% Study: Promoted tweets beat organic tweets by 160%

Some research by the guys at Convertro gives valuable insights to marketers in... 

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Social Media

Salesforce tells us how to perfection our Instagram strategy (Infographic) Salesforce tells us how to perfection our Instagram strategy (Infographic)

Instagram is the rockstar kid on the social media street these days… at... 

Why fans and friends unfollow brands on Facebook, Twitter & Linkedin (Infographic) Why fans and friends unfollow brands on Facebook, Twitter & Linkedin (Infographic)

Some years ago, the guys at ExactTarget told us why people follow and unfollow... 

Report: B2B content, networks and tactics on Social Media Report: B2B content, networks and tactics on Social Media

Very often the question in our seminars come up which platforms, content types... 

The use of Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 (Infographic) The use of Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 (Infographic)

The social networking landscape is changing massively over the last years. Curation... 

Social Network Leaders for Business Social Network Leaders for Business

Adobe’s CMO.com did a great job in summarizing the leading social networks... 

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Web Strategy

Hashtags: The what, how and why of success Hashtags: The what, how and why of success

Even some years ago, I did not really detect the value of hashtags – however it was the days when only Twitter used hashtags. Nowadays, there are still not many people able to detect the secrets and the power of hashtags in the social web world. And probably the majority of marketers still wonders if they cannot leave out the hashtags in order... 

Influencer Trust and Recommendation – A real challenge for marketers (Infographic) Influencer Trust and Recommendation – A real challenge for marketers (Infographic)

Some years ago and in many seminars, we make clear that the 3Rs of social consumers will revolutionize the sales world: ratings, reviews and recommendations. However, the question arises what make people recommend brands and services? What is their intrinsic motivation or human driver that makes them push out more positive comments around a brand.... 

Study: Millennials do B2B purchase decisions differently Study: Millennials do B2B purchase decisions differently

Credits: Gerd Altmann / pixelio.deWe all have heard that Millennials, those humans that are frequently connected, well-informed, tech-savvy, and always having an eye on efficiency. But do we know much about their buying habits, especially when it comes to B2B purchase decisions? The Institute for Business Value at IBM conducted their next study... 

Forecasting the Internet of Things and IoT start-ups to watch Forecasting the Internet of Things and IoT start-ups to watch

The forecasts sound almost incredible. Gartner estimates that Internet of Things (IoT) products and services suppling companies will generate incremental revenue of over $300 billion by 2020. The analyst company IDC sees the worldwide market for IoT solutions to grow from $1.9 trillion in 2013 to $7.1 trillion in 2020. Brands like the electric... 

Top 10 Strategic Technology Trends 2015 (Infographic) Top 10 Strategic Technology Trends 2015 (Infographic)

Technology trends are moving fast these days and most companies have already forgotten what was trending in 2010. Or can you still remember? The following infographic by Needa Shredder gives an overview on the top technology trends for 2015. Furthermore, it offers some predictions of what technology trends form the digital arena will be leading... 

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