Is customer-centric business the future?
In the last 12 years, the credo of my business life was "Customer First!". It surprises and disappoints me when I experience poor customer service. Or when I hear from unhappy friends, colleagues or relatives telling me stories about how companies treat the centre of their business: customers. Last week, when I was thinking about how to leverage this to a higher level, I came across a modern business strategy vision by Ranjay Gulati, Harvard Business School professor and author of the book "Reorganize for Resilience: Putting Customers at the Center of Your Business". In the following video Gulati tells us ...
Can corporate social media engagement replace customer loyalty cards?
We all have our purse full of plastic cards for customer loyaly programs. These won't make us rich. They make us save money, or get kickbacks from companies and brands if we want. And the philosophy of these programs is clever. Companies have the feeling of being in touch with their clients on a regular basis, making sure customers stay informed about their product offerings. The customers bottleneck is, well yes, we have to carry multiple plastic cards in a credit card format with us. So, why not leaving these cards behind after 20 years and just make customers fans ...
B2B vs. B2C: Wofür sich Social Media eignet?
Egal ob Veranstaltung, Webinar oder Kundengespräch - viele meiner leitenden Ansprechpartner oder Kunden fragen mich, ob Social Media nun (mehr) für B2B oder B2C tauglich ist. Die Frage klingt ein wenig so wie vor 15 Jahren, als man mich fragte, ob das Internet für das Business, die Umsätze und die Lead Generierung wirklich wichtig wird. Grundsätzlich ist Social Media mal für beides einsetzbar - aber selbstverständlich unter unterschiedlichen Vorzeichen. Und: Ja, man kann Social Media sehr gut für die B2B PR-, Marketing- und Saleskommunikation einsetzen (siehe hierzu auch Erkenntnisse der Studie der wob AG). In meinen Augen ist das Social Web ...
Social Web: “When you decide to jump in, resist the temptation to sell, sell, sell.” – Interviewing Scott Monty
At the Detroit motor show 2010 Ford executives from around the world spent one entire day engaging with Ford Fans and online influencers on social web platforms like Twitter, Facebook, BlogTalkRadio, CoverItLive, and more. TheStrategyWeb was given the chance to exchange some questions with Scott Monty, head of social media at FORD Motor Company, about the company's digital tactics, the social web and their web-strategy. Q: Scott, FORD has launched the new Ford Focus. How much was the design and product development influenced by the "One Ford" strategy and your social media activities? Scott Monty The design and development process was very ...
Study: Facebook is for women, Twitter less…
A recent study became of interest for me after having visited the Caveman show around Christmas. As we all know, and the comedy show makes this clear in a spectacular and funny way, men speak 2.000 and women 7.000 words on a normal day. Comparing this with the annual social media study by Shespeaks, it might sound obvious why Facebook is more for women, and Twitter the preferred social network for men. Though having the proof with the study now, we might also argue that this is a prejudice. But let's agree this is true for today... The study has asked ...
Webmarketing
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Studie: Marketingprofis stehen auf Social Media
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In Zeiten der Rezession sind Unternehmen gezwungen, sich der neuen Wirtschaftslage...
The Strategy Web – going mobile on an iphone app
The mobile iphone app trend can be heard all over the bloggosphere. We all know...
Paid Advertising 2010: What changes for marketers?
Seeing 2010 from a paid advertising perspective, we might argue that business will...
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Moms access point for engagement? – Social Networks!
If your company sells children (car) seats, diapers, baby buggies or lipstick,...
Can corporate social media engagement replace customer loyalty cards?
We all have our purse full of plastic cards for customer loyaly programs. These...
BreakingPoint: Insights in their social media strategy
Yesterday, I was refering to the case study by BreakingPoint to show the impact...
Case Study: Social Media zur Lead Generierung
Eine aktuelle Fallstudie von Breakingpoint (THX to Jeff Bullas) unterstreicht die...
Study: Facebook is for women, Twitter less…
A recent study became of interest for me after having visited the Caveman show...
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Is customer-centric business the future?
In the last 12 years, the credo of my business life was “Customer First!”. It surprises and disappoints me when I experience poor customer service. Or when I hear from unhappy friends, colleagues or relatives telling me stories about how companies treat the centre of their business: customers. Last week, when I was thinking about how to...
Das ist der Gipfel – Copycat als Trendsetter?
Was ist eine Business-Partnerschaft heute noch wert? Welche Nachhaltigkeit haben Partnerschaften zwischen Unternehmen im heutigen schnellebigen Wettbewerb um Kunden? Was interessieren manche Firmen ihre Business-Partner von gestern? Ein paar Fragen, die mir heute durch den Kopf gingen, als mir diese Anzeige eines Event-Veranstalters vor die Augen...
B2B vs. B2C: Wofür sich Social Media eignet?
Egal ob Veranstaltung, Webinar oder Kundengespräch – viele meiner leitenden Ansprechpartner oder Kunden fragen mich, ob Social Media nun (mehr) für B2B oder B2C tauglich ist. Die Frage klingt ein wenig so wie vor 15 Jahren, als man mich fragte, ob das Internet für das Business, die Umsätze und die Lead Generierung wirklich...
Social Web: “When you decide to jump in, resist the temptation to sell, sell, sell.” – Interviewing Scott Monty
At the Detroit motor show 2010 Ford executives from around the world spent one entire day engaging with Ford Fans and online influencers on social web platforms like Twitter, Facebook, BlogTalkRadio, CoverItLive, and more. TheStrategyWeb was given the chance to exchange some questions with Scott Monty, head of social media at FORD Motor Company,...
Web 2.0 und Unternehmensführung: Diskussion zum Status 2010
Für die Süddeutsche Zeitung 1,90 EUR zu investieren, ist heutzutage für so manchen Blogger ungewöhnlich. Für mich war es das gestern nicht. Stand da doch einiges über Web 2.0 Strategien und die aktuelle Zukunft des Web zu lesen: vom Streit zwischen Google und China, über die Safttante sowie diversen mit ihrem Unternehmensblog...
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