Web Marketing

Study: Content marketing investment on the rise Study: Content marketing investment on the rise

A recent study 2015 Content Marketing Survey by content marketing agency Castleford... 

Most Popular Websites By Country (Map) Most Popular Websites By Country (Map)

Two researchers Mark Graham and Stefano De Sabbata at the Oxford Internet... 

Reports: How retail marketing managers use digital, and how customers think… Reports: How retail marketing managers use digital, and how customers think…

Social media marketing has become more and more important for retail marketers... 

Digital Strategy Toolbox 2014 (Slideshare) Digital Strategy Toolbox 2014 (Slideshare)

Julian Cole released his second presentation of the „Digital Strategy Toolkit“.... 

„I love advertising because I love lying.“ „I love advertising because I love lying.“

In a normal world, when people get the CLIO award, they thank the whole world,... 

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Social Media

The value of (online) influencers: An attempt to define an undefined digital species The value of (online) influencers: An attempt to define an undefined digital species

They blog from the first row at catwalks. They share cool design gadgets on Instagram.... 

Study: Social Media making millennials less social Study: Social Media making millennials less social

Sorry millennials! Us, the Baby Boomers, we have suspected this for quite a while.... 

Overview on Social Selling Tools (Interactive Infographic) Overview on Social Selling Tools (Interactive Infographic)

If you want to get an overview on Social Selling tools, you need to follow the... 

Study: Marketers biggest social media challenges in 2015 Study: Marketers biggest social media challenges in 2015

One of the latest reports around social media tells us that measuring ROI (60%)... 

Salesforce tells us how to perfection our Instagram strategy (Infographic) Salesforce tells us how to perfection our Instagram strategy (Infographic)

Instagram is the rockstar kid on the social media street these days… at... 

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Web Strategy

Report: IoT 2020 – Big expectations and cost savings Report: IoT 2020 – Big expectations and cost savings

Credit: © sdecoret – Fotolia.comJust recently, we summarized the findings of Goldman Sachs‘ on the Internet-of-Things (IoT) report, and what they think where IoT might lead us to in the future. Now, another report from Schneider Electric called „IoT 2020 Business Report“ delivers some new findings on how large organisations... 

State of the Market Report: Internet of Things 2016 State of the Market Report: Internet of Things 2016

The Internet of Things is said to have a major impact on the business world according to Jared Newman. Goldman Sachs even thinks that IoT opportunity for industrials could amount to $2 trillion by 2020. Connected cars, connected utility, connected houses, connected vineyards, connected streets, connected everything – the opportunities seem incredable... 

Internet of Things (IoT): Three Outlooks and Data Overviews Internet of Things (IoT): Three Outlooks and Data Overviews

The Internet of Things (IoT) has become on of the most discussed topics in the digital landscape these days. Based on sensors, mechanisms, processes, the cloud and big data sets, companies as well as people try try to rethink how we can better use the Internet for our homes, our cities and the daily business. We have collected the three most impressive... 

Five components of digital marketing operations (Infographic) Five components of digital marketing operations (Infographic)

According to some infographic from McKinsey&Company successful digital marketing can boost their marketing effectiveness by 15-25% if they use the following five components of marketing operations. So, if your company wants to beat the competition, you better follow the advice to implement these five important components. Here is just some... 

Study: Trust is king – How, when and where consumers buy online Study: Trust is king – How, when and where consumers buy online

Fair enough, it is only a US-based insight among some 2,000 online and mobile shoppers in July 2015. However, the message could be taken to any other market I guess these days… The main factor for consumers to make a purchase decision, is trust. This is the finding from Amazon which conducted a study with Pymnts.com in order to understand,... 

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