Web Marketing

Study: Content marketing investment on the rise Study: Content marketing investment on the rise

A recent study 2015 Content Marketing Survey by content marketing agency Castleford... 

Most Popular Websites By Country (Map) Most Popular Websites By Country (Map)

Two researchers Mark Graham and Stefano De Sabbata at the Oxford Internet... 

Reports: How retail marketing managers use digital, and how customers think… Reports: How retail marketing managers use digital, and how customers think…

Social media marketing has become more and more important for retail marketers... 

Digital Strategy Toolbox 2014 (Slideshare) Digital Strategy Toolbox 2014 (Slideshare)

Julian Cole released his second presentation of the „Digital Strategy Toolkit“.... 

„I love advertising because I love lying.“ „I love advertising because I love lying.“

In a normal world, when people get the CLIO award, they thank the whole world,... 

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Social Media

Study: Social Media making millennials less social Study: Social Media making millennials less social

Sorry millennials! Us, the Baby Boomers, we have suspected this for quite a while.... 

Overview on Social Selling Tools (Interactive Infographic) Overview on Social Selling Tools (Interactive Infographic)

If you want to get an overview on Social Selling tools, you need to follow the... 

Study: Marketers biggest social media challenges in 2015 Study: Marketers biggest social media challenges in 2015

One of the latest reports around social media tells us that measuring ROI (60%)... 

Salesforce tells us how to perfection our Instagram strategy (Infographic) Salesforce tells us how to perfection our Instagram strategy (Infographic)

Instagram is the rockstar kid on the social media street these days… at... 

Why fans and friends unfollow brands on Facebook, Twitter & Linkedin (Infographic) Why fans and friends unfollow brands on Facebook, Twitter & Linkedin (Infographic)

Some years ago, the guys at ExactTarget told us why people follow and unfollow... 

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Web Strategy

Internet of Things (IoT): Three Outlooks and Data Overviews Internet of Things (IoT): Three Outlooks and Data Overviews

The Internet of Things (IoT) has become on of the most discussed topics in the digital landscape these days. Based on sensors, mechanisms, processes, the cloud and big data sets, companies as well as people try try to rethink how we can better use the Internet for our homes, our cities and the daily business. We have collected the three most impressive... 

Five components of digital marketing operations (Infographic) Five components of digital marketing operations (Infographic)

According to some infographic from McKinsey&Company successful digital marketing can boost their marketing effectiveness by 15-25% if they use the following five components of marketing operations. So, if your company wants to beat the competition, you better follow the advice to implement these five important components. Here is just some... 

Study: Trust is king – How, when and where consumers buy online Study: Trust is king – How, when and where consumers buy online

Fair enough, it is only a US-based insight among some 2,000 online and mobile shoppers in July 2015. However, the message could be taken to any other market I guess these days… The main factor for consumers to make a purchase decision, is trust. This is the finding from Amazon which conducted a study with Pymnts.com in order to understand,... 

Study: Without strategy there is no digital transformation. Study: Without strategy there is no digital transformation.

Many companies find that their people, processes and products lack digital maturiy, digital capabilities and digital innovation. Now, a recent study by MIT Sloan Management Review and Deloitte Digital finds that most employees (and not only GenY!) are not happy how their companies understand and leverage digital transformation. They want to work... 

Why influencer marketing is the future of content Why influencer marketing is the future of content

In many posts have we written about the relevance of influencer marketing and how it differs from the value of brand advocates. Today, many marketing organizations and brands have understood the power of influencer marketing and dedicate a significant amount of their budget to them. And there are good reason for it which we can see from one of the... 

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