Webmarketing

Are you selling via time or money argumentation? Are you selling via time or money argumentation?

It is always interesting to see how companies are trying to sell their products... 

Old Spice: Ist die Viral-Kampagne ein Umsatzbringer? Old Spice: Ist die Viral-Kampagne ein Umsatzbringer?

In diesen Tagen reden alle Werber, Marketingleute und Social Media Experten über... 

Futuristic agency visions – In Memoriam Advertising Futuristic agency visions – In Memoriam Advertising

Whenever there is an advertising festival, we see a promotion video which shall... 

Studie: Hierachie in Social Networks Studie: Hierachie in Social Networks

Die aktuelle Studie “Social Network Hierarchies and their Impact on Business”... 

Studie: Kinder mögen iPhone und Social Networks Studie: Kinder mögen iPhone und Social Networks

Auch wenn zahlreiche Erwachsenen die moderne Medienvielfalt schätzen, die... 

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Social Media

The social web becomes the new recruiting channel The social web becomes the new recruiting channel

A new study by Jobvite states that 73.3% of responding companies turn to social... 

Studie: Social Web Nutzung am Arbeitsplatz steigt Studie: Social Web Nutzung am Arbeitsplatz steigt

Social Media am Arbeitsplatz bereitet vielen Unternehmen Sorgen hinsichtlich der... 

Youtube bringt TV-Personalisierung für die Lean Back Gesellschaft Youtube bringt TV-Personalisierung für die Lean Back Gesellschaft

Mit einem neuen Service Angebot adressiert Youtube die Lean Back Gesellschaft.... 

Social Media Strategie: Berater lieben sie, Firmen fehlt sie (meist) Social Media Strategie: Berater lieben sie, Firmen fehlt sie (meist)

Es ist vermutlich eines der beliebtesten Schlagwörter der letzten Monate:... 

Gen Y and Z: Digital safety becomes more important Gen Y and Z: Digital safety becomes more important

Recent studies show that the young internet generations are concerned about their... 

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Webstrategie

Die 3-Säulen-Strategie: Erst Marke, dann Mensch, oder andersrum? Die 3-Säulen-Strategie: Erst Marke, dann Mensch, oder andersrum?

Credits: PixelioNachhaltigkeit in Social Media fordert Unternehmen Social Media hat sich innerhalb kurzer Zeit zu einem neuen Element im Mix der Unternehmens-Kommunikation etabliert. Unternehmen und Agenturen erkennen zunehmend mehr Chancen, die ein Social Media Engagement bietet. Sei es in der Marketingkommunikation, in der PR, im Vertrieb, HR oder... 

Product strategists think social innovations could increase Product strategists think social innovations could increase

If there are more and more people engaging with brands on the social web, the opportunity to collaborate with the social community becomes a lucrative meaning for brands – and their product strategists. These managers could open up a new “external R&D department” when they use social technology in order to increase product innovations... 

Brand studies and relativity – It’s all about trust… Brand studies and relativity – It’s all about trust…

The theory of brand strength and leadership is all around and about trust. No wonder that a lot of companies, agencies and consulting companies produce studies that show the importance of results in favor of their business reason – in order to make it a valid business reason. Some days ago, a marketer said to me: “One day I will write... 

Global Generation Z study: How teens see the digital future Global Generation Z study: How teens see the digital future

There are not many studies telling us how the teens between 11-18 envision the future. One of the key findings of last year was that they expect access to social networks at work. But what else is important for the lives of the Gen Z in the digital future? Tomorrow’s business might be affected in two ways: Offline meetings will be replaced... 

Openness and authenticity are the things that drive brands Openness and authenticity are the things that drive brands

One of the great things about being a busines blogger is that you have the opportunity to exchange thoughts and views with interesting and successful business people. People you would never get to known in life but then meet them for a drink, for dinner or -which I really appreciate- for lunch. Sometimes you are the initiator and sometimes it is them... 

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