Web Marketing

Reports: How retail marketing managers use digital, and how customers think… Reports: How retail marketing managers use digital, and how customers think…

Social media marketing has become more and more important for retail marketers... 

Digital Strategy Toolbox 2014 (Slideshare) Digital Strategy Toolbox 2014 (Slideshare)

Julian Cole released his second presentation of the “Digital Strategy Toolkit”.... 

“I love advertising because I love lying.” “I love advertising because I love lying.”

In a normal world, when people get the CLIO award, they thank the whole world,... 

Study: Promoted tweets beat organic tweets by 160% Study: Promoted tweets beat organic tweets by 160%

Some research by the guys at Convertro gives valuable insights to marketers in... 

State of Marketing 2014 Report: Social Media and Video Ads up, Mobile down, Programmatic low at 1% State of Marketing 2014 Report: Social Media and Video Ads up, Mobile down, Programmatic low at 1%

Compared to some previous study, this years CMO Council’s “State... 

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Social Media

Social Network Leaders for Business Social Network Leaders for Business

Adobe’s CMO.com did a great job in summarizing the leading social networks... 

The YouTube revenues (and more) in a minute (Infographic) The YouTube revenues (and more) in a minute (Infographic)

The guys at YouTube Downloader Blog have created a very interesting infographic.... 

Study: Most Engaging Content on Twitter and Facebook Study: Most Engaging Content on Twitter and Facebook

According to a recent study by Klout, the most popular content topics on Twitter... 

Study: Social and Native Ads beat Email in Branding Study: Social and Native Ads beat Email in Branding

A recent study suggests that marketers should focus more on social media advertising... 

The Challenge: Measuring ROI on Social Media (Infographic) The Challenge: Measuring ROI on Social Media (Infographic)

After three years, the guys at MDG Advertising have updated their last infographic... 

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Web Strategy

dmexco 2014 – Flashback in Quotes & Discussions dmexco 2014 – Flashback in Quotes & Discussions

The growth trend of the digital marketing show dmexco is impressive and continues to write a promising (hi)story. Visitors: 31.900 – increase by 16% compared to 2013 Exhibitors: 807 – means over 65 exhibitors more than 2013 Speakers: 470 – as of various stages with new start-up village and work labs This year I wanted to wait some days... 

Companies monetizing the Internet of Things (Infographic) Companies monetizing the Internet of Things (Infographic)

Many companies and brands are thinking about ways on how to embrace the Internet of Things (IoT) in connecting devices to cloud products and services. Whether it’s cars, switches or home appliances, the IoT will change the world we are living in but also give us opportunities to ease our daily life. IDC estimates that internet of things market... 

2020: What will be the 10 most important business skills (Infographic) 2020: What will be the 10 most important business skills (Infographic)

It’s hard to look into the future, or claim how the workplace could look like in 2020. And that in mind, although I get invites to different event looking years ahead and telling us, which technology will rock, which cloud model will be staring, and how friendships might die as of millennials heading towards a straight career, and forgetting... 

Study: Millennials value workplace friendships but sacrifice them for their benefit Study: Millennials value workplace friendships but sacrifice them for their benefit

Credits: Gerd Altmann / pixelio.deA friendship is not a friendship, when it comes to moving on with your career – at least for millennials. A recent study published by LinkedIn this week shows that millennials believe in friendships at work boosting happiness, motivation, and productivity. However, friendship has an end and makes millennials... 

Report: Too many tech vendors for marketers in midsize companies Report: Too many tech vendors for marketers in midsize companies

In many markets we can see the challenge for SMB marketers to effectively manage their tech vendor offerings. Now, this experience gets underlined by a recent report based on a survey from DNN Software of 300 US marketing executives (50-5,000 employees) in February 2014. The report states that almost two thirds (63%) of marketers in midsize companies... 

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