Edelman Trust Barometer 2012: CEOs down, Social Media getting better…
Year on year, Edelman's Trust Barometer checks the credibility and trustworthiness of politics, companies, CEOs and media from a quite generalistic point of view. The findings for this year were published in the 2012 Edelman Trust Barometer, a global survey which came out yesterday in its 12th year. The survey offers insights from over 30,000 people in 25 countries with the main focus on “Informed Publics”. By "Informed Publics" Edelman sees college-educated people between 25-64 years of age that are among the best earners in their countries and describe themselves as heavy consumers of media information. Obviously interesting for me were ...
At Mercedes augmented-reality lets gestures communicate
Some weeks ago, we have discussed the opportunity for car manufacturers with in-car internet access that KPMG sees as the "norm" in the near future. If this is to come true, then concepts like the Mercedes' Dynamic and Intuitive Control Experience (DICE) is not far of, and the car windshield might get potentially more impact in terms of delivering essential contextual driving information. The system was shown at CES for the first time and seems not to be too far away bearing in mind that we have seen smart windows from Samsung that become TV screens. Wether this is fiction ...
comScore: Smartphones and tablets boost European media consumption
The digital environment is chaining very fast, based on the evolution of the modern mobile devices which are offering new opportunities and challenges, depending on whether at home or at work. Some forecasts already proclaim the death of the desktop. Today, mobile devices like tablets and smartphones change the daily lives of Europeans, and the way we use our mobile devices was explained in one of my last posts. . A recent study by comScore, Inc. and Telefónica Germany called Connected Europe -published during DLD Conference today- shows some five developments and gives an outlook where the mobile evolution is heading ...
Study: Social Sign-in generates 50% more time spend on websites
Isn't it hard to get people on websites in general? And even more to keep them there reading as much of your business information as possible? How much time do your customers spend on your site? If you are not satisfied with the results you achieve with your visitors, here is some information that might boost your website staying time. A recent research by the SaaS technology company Gigya helps companies and brands to become more social in order to engage more with their customers. And if they are doing their job properly, their aim is always to get people ...
ComScore study: 31% of banner ads get lost for viewers
[caption id="attachment_16232" align="alignleft" width="200" caption="© carlos castilla - Fotolia.com"][/caption]Companies and brands love to book page impressions with publishers, shopping and trading sites. Users find themselves being bombarded with banner ads all over the web - and not often do these ads add any value on customer journeys and the digital shopping experience. Often they bore us (dresses and dishes), annoy us (gay ads for married people) or make us hate companies brands (you love a and get b beer brands). Real Time bidding (RTB), (Behavioral) Retargeting technology and demand side platforms (DSP) will become game changers in the ad space ...
Web Marketing
ComScore study: 31% of banner ads get lost for viewers
Tweet © carlos castilla - Fotolia.comCompanies and brands love to book page impressions...
How a campaign brings multiscreen couples together
Tweet Many families, and especially couples, experience new formats of evening togetherness....
The Social Google: Google Search and Google+ unite
Tweet Google revolutionized the internet, the way we interact, we use our brains...
Google study offers insights in B2B Marketing
Tweet Following up on the webinar “Social Media for B2B companies –...
National Geographic makes Augmented Reality go live…
Tweet The opportunities to attract peoples’ attention are increasing with...
Mehr über Web Marketing...Social Media
The Social Media Rockstars – Community Managers (Report 2012)
Tweet Being a community manager in a company or a community center is the most popular...
First Social Media Stats Summary 2012
Tweet In 2011 Social Media caught the attention of most businesses and their bosses....
Social Business: 84% of businesses have not fully integrated Social Media in their operations
Tweet ©arrow - Fotolia.comThis report comes as no surprise to me as it justifies...
Sales and Social Media? Feedback is the key!
Tweet We have heard that 1 in 3 of the younger generation will their online shopping...
Study shows: Customers are social, Brands not…!
Tweet The IT company IBM were the first to make brands aware of the perception gap...
Mehr über Social Media...Web Strategy
Edelman Trust Barometer 2012: CEOs down, Social Media getting better…
Tweet Year on year, Edelman’s Trust Barometer checks the credibility and trustworthiness of politics, companies, CEOs and media from a quite generalistic point of view. The findings for this year were published in the 2012 Edelman Trust Barometer, a global survey which came out yesterday in its 12th year. The survey offers insights from over...
Study: Social Sign-in generates 50% more time spend on websites
Tweet Isn’t it hard to get people on websites in general? And even more to keep them there reading as much of your business information as possible? How much time do your customers spend on your site? If you are not satisfied with the results you achieve with your visitors, here is some information that might boost your website staying time....
Samsung unveils the new of the old future generation of TV
Tweet We have seen films in which James Bond (or his “friends”) stands in front of tranparent TV screens, planning to save or change the world. We have seen Minority Report where Tom Cruise catches whoever and whatever in an impossible mission which becomes mission possible before it even happens. And we have seen visions of future screens...
Memories – History of Disruptive B2B Innovations
Tweet Sorry, if I am getting emotional in this post… After far more than 1.000 posts, there must be one that is more personal than the rest of this blog: Memories. I haven’t been alive 1851. Well, I am not alone on that one, right…?! No, I haven’t changed the world. Obviously. Many of the companies on this infographic could...
Big Tech Players New Year’s Resolution 2012
Tweet What are the plans of the big tech players for 2012? Nitrozac and Snaggy have some great thoughts and ideas, well at least they suggested that this could be their visions, or let’s say their resolutions, or what ever you want to call it. Maybe you want to add something…? Read More →
Mehr über Web Strategy...Let’s Connect and Discuss
