Study: Digital advertising found “annoying and invasive”
Sometimes studies bring some flashback to your mind. This time it was some study results that reminded me of two of my four moderations of the dmexco Night Talks. In a recent country comparison study by Adobe half of the respondents made clear that digital advertising is distracting, invasive and annoying - in the UK less than in Germany and France though. The study which asked 1,750 marketers and 8,750 consumers across the UK, France and Germany, shows that two out of three users find TV campaigns still more important than online ads (US 66%, UK 70% and Germany 67%). ...
Microsoft Study: 40% of employees see a lack in workplace collaboration
The management view of the future workplace is still not yet fully evolved to a real social workplace. The main concerns are still loss in productivity and security concerns which still don't give employees access to social tools. This is the main findings of a new study commissioned by Microsoft. However, employees (40%) still believe that there isn't enough collaboration in the workplace. The question managers asking themselves remains whether social tools help foster better teamwork, or not. And whether here lies the disconnect between employees and the management, and where companies should have a look at when they want ...
PayPal Global Study: Will we have a wallet-free future soon?
[caption id="attachment_18052" align="alignleft" width="133"] Credits: © Piotr Marcinski - Fotolia.com[/caption]Are you still keen carrying a wallet with you for paying your stuff? I am not. I actually hate it. And I have got my money loose in my trousers very often (not seldomly ending up staright in the washing machine). Now, Paypal might have a solution for me in the future. They recently announced their findings of a new study conducted by Wakefield Research which gives some insights on the end of the wallet: 83% of respondents across five countries (Germany 90%, Canada 87%, U.S. 86%, Australia 80% and UK ...
Digital Content, and some stats how we use it in 2013… (Infographic)
Digital content readership is changing massively. And the guys at Uberflip have done some research around how data was used between February 2010 and February 2013 via Google Analytics and Uberflip Metrics. The infographic that highlights their findings shows how much mobile content usage and consumption is evolving, as well as how much content is shareable. From a global perspective, mobile content consumtion in terms of visits makes up 21% (from 1,6% in 2010) while desktop traffic is decreasing continously. But mobile is not the only winner in this field. Video is increasing massively as well since 2010: 22% (from 6% ...
CMOs: Feeling unprepared for digital challenges ahead? 4 in 10 say YES…!
Sometimes surveys bring out the final truth about the status in which chief marketing officers (CMOs) find themselves in. One of the latest reports by Accenture, titled "Turbulence for the CMO: Charting a Path to the Samless Customer Experience" was done with 405 senior marketers from 10 countries. It makes clear that almost 4 in 10 CMOs think they don't have the right set up to manage their business challenges in front of them. They are missing the right tools, resources and people. The annual survey shows a decline in 5% in preparedness compared to 2011. Especially, the digital transformation ...
Web Marketing
Digital Content, and some stats how we use it in 2013… (Infographic)
Digital content readership is changing massively. And the guys at Uberflip have...
CMOs: Feeling unprepared for digital challenges ahead? 4 in 10 say YES…!
Sometimes surveys bring out the final truth about the status in which chief marketing...
Questioning banner efficiency? Native ads perform better than banner ads, says eye-tracking study
A recent eye-tracking study called “Benchmarking the Effectiveness of Native...
Target-group men: 10 Stats for better marketing
Obviously, there is a difference when targeting men and women. Their purchase...
Study: Social networks eat up most time of web usage
It is a question many marketers ask themselves on a daily basis: “Where...
Mehr über Web Marketing...Social Media
Study: How Companies Structure Social Media Teams (Infographic)
In a recent Ragan/NASDAQ OMX Corporate Solutions survey, PR Daily wanted to know...
A New Don: How the sales profession has evolved from the Mad Men era
As a fan of the series “Mad Men” TV series, I have to share this...
How the Edgerank drives your Facebook marketing (Infographic)
Many people might have heard about the EdgeRank that drives the Facebook algorithm....
Study: Content Marketing – a challenge? B2B hiding behind false excuses…?
We had written about a Curata content marketing survey some months ago. Now,...
Internet in a Day (Infographic)
We have had it already, I know… But as we have the age of Big Data, the...
Mehr über Social Media...Web Strategy
Gen Y: How do we have to see and understand them?
Credits: Gerd Altmann / pixelio.deThere is a lot of misconception in the world concerning Gen Y. Some are trying hard to get it straight and correct the picture of a narcissistic and selfish data generation. My wish is to start demystify the tone that media spreads about this generation, a generation which has its strength and weaknesses (like...
Study: “Online Privacy is Dead”, do Millennials really not care…?
The main concern with new inventions on the web is alway privacy for most users. However, a new study finds that Millenials are less concerned about their privacy as elder people might be. The survey conducted by the USC Annenberg Center for the Digital Future and Bovitz Inc. states that 70% of Millenilas (18-34) agreed with the statement, “No...
By age 2, 90% of kids have used computers
The Rasmussen College recently published an infographic explaining the tech development stages for kids. It highlights the main milestones in the development of media use of kids. he infographic and figures are based on studies from Common Sense Media, Ipsos and different other sources. The stats are eye-opening in a way that 90% of kids have been...
Omnichannel Loyalty, and what it can do for companies…
What is Omnichannel Loyalty (OCL), you might ask yourself? Well, according to a Kobie Marketing infographic it is “an enterprise-level initiative to drive, track, measure, and reward incremental behavior throughout the enterprise and customer experience”. The OCL approach defines how companies and brands engage customers with personalized...
SoDA: Digital Trends Report 2013 (Slideshare)
SoDA (the Society of Digital Agencies) just recently presented their views and results of their annual Digital Marketing Outlook Survey. It offers some fresh insights and perspectives of how marketers might be turning their creative and technological knowledge into new concepts in their digital agencies. The report delivers thoughts around changing...
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