3 Tips for Anyone Interested in Maintaining their Reputation

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Nearly every type of business today has some tie to the web. Even traditional storefront businesses need to have a highly functional website to remain competitive. However, the greater connectivity that being online allows for also comes with greater responsibility.

If you are interested in keeping your name and brand viable on the web, you need to be concerned with online reputation management. What is Reputation Management you ask? Online reputation management is when you remain proactive about how your business looks to the average consumer online. Although many large companies will employ firms to personally manage their online reputations, there are a few basic steps any entrepreneur can take to properly perform Online Reputation Management:

Obsess Over Social Media
Any business interested in remaining competitive needs to be on various social media sites. Not only do businesses need to be on sites like Facebook, Twitter, and LinkedIn, but they need to be actively participating on these sites on a day-to-day basis. Owning a Facebook account that you log in to once a month can be disastrous for your online reputation. Not only will posting frequently keep your customers engaged, but it will also help keep your name high on the search engine results pages.

Maintain Consistent
All of your websites, blogs, and social networking accounts need to convey the same message about you and your business. If your blog conveys one message about your business, and your social networking accounts convey another, your customers and potential customers will notice the incongruity and be less likely to trust your company. If they don’t trust you or your company, they won’t be likely to trust your products and services and business will suffer.

Quick Damage Control
To remain highly visible online, you need to promote yourself through every online avenue possible. However, while promoting your company, you also need to be highly aware online image at all times – and this includes anything that is ever said about you. Online forums and social networking sites can become a hotbed of negative press if not closely monitored. When negative press does arise on these sites, you need to be able to quickly respond politely to deter any more negative comments from being made.

As more and more businesses move online, online reputation management has never been more important. It takes years to build a brand and only a few seconds to completely tear it down with a neglected Facebook page or poor Tweet. To effectively stay ahead of the competition, you need to properly employ online reputation management on a day-to-day basis.

This post is a guest post from Online Reputation Management which is a partner of Growth Partner Company.

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Ein Kommentar zu "3 Tips for Anyone Interested in Maintaining their Reputation"

  1. Online Reputation Management am 11.10.2011 16:27 

    I think that online reputation management becomes more and more necessary and it is a really important function for online business.
    Thank you for the great article.

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