A New Don: How the sales profession has evolved from the Mad Men era
As a fan of the series „Mad Men“ TV series, I have to share this comparison of the sales profession development with you. When we compare the decades from 1950-2010, we realizte that there were some significant differences. From Don and his friends‘ wild office parties and massive whisky as well as martini consumption to a straight organized reality where sales automation has taken over and social media rules the communication between people.
Although, we still here at the universities and in seminars from the advertising Gods like Leo Burnett and David Ogilvy, Don Draper’s world has seen a radical shift in sales profession. But in which direction…? The guys from Leads360 have created an infographic that defines the main trends we saw lately…
– 1960: In-person pitch.
– 1970: Door-to-door vacuum pitch.
– 1980: Not really specified in any direction…
– 1990: In the beginning email messaging, later customer relationship management (CRM)
– 2000: Social integration (Social Media)
– 2010: Intelligent sales automation
„Over the last 50 years, many of these fundamental sales strategies have remained incredibly valuable,“ states the infographic. Maybe you find the reasons why when reading through it.
Today, we are talking of Facebook as the barbeque with „friends and fans“ and of Twitter as the chatter at the toilet. Well, it seems that we haven’t moved away from socializing. Maybe we just need to add some drinks next to our screens…