About

Martin Meyer-Gossner is an entrepreneur, web business- and media strategist. Martin is founder of The Strategy Web™ and co-founder of silicon.de, one of the leading b2b IT decision maker websites in Germany.

For years, Martin held responsibility for sales, marketing and business development in leading IT publishing houses in Europe (i.e. IDG Global Solutions, CBS Interactive – formerly known as CNET Networks, CMP/WEKA). In his role he had client direct and agency account responsibility for most of global top IT companies (i.e. Dell, HP, IBM, SAP, etc.). For those clients he built innovative media, marketing and sales concepts around advertising, research, events, CRM and customer loyalty programms.

Furthermore, Martin is a trainer, moderator and speaker. In the past years, he held many client workshops and speeches around social web strategy, social media strategy, media strategy, advertising tactics as well as futuristic outlooks on brand management and customer loyalty engagement. He sells, speaks, blogs, writes guest posts and is the ‘born sales networker’. Some call him a never run-dry ‘think tank’…

Prior to these roles Martin started as a philologist and journalist in print and radio. He has over 15 years media experience in IT, telecoms and internet business, including event-, project- and collaboration-management expertise. He studied at the Universities of Tuebingen, Leicester (UK) and Lake Constance.

MMG’s vision

“Talking is online, silence is print!”

“Community Strategy and Social Media is NOT a discipline. It is an attitude to strategy in business.”

“Connecting the offline with the online world is one of todays biggest challenges and becomes the driver for value in a competitive business world. Web-business is to be lead by top management. The more-dimensional strategy for your web-business is your business card – the web is just a communication bridge of your think-tank. Meeting the market and customer requirements in our daily business needs to be linked with the offline world – then you are a step ahead of your competitors.”

“Mobile will change the world we know!”