The Strategy Web GmbH has helped companies and brands on their transition and transformation to digital. We advice in tools, tactics and trends in order to improve the performance and efficiency of companies and their employees. In the last years, we advice over 50 companies on web strategy, digital brand management, social media & social business, b2b communication and lead generation.
Martin Meyer-Gossner is an entrepreneur, web business- and media strategist. Martin is founder of The Strategy Web™, founder of Lancalot™ (launch in 2014) and co-founder of silicon.de, one of the leading b2b IT decision maker websites in Germany. For years, Martin held responsibility for sales, marketing and business development in leading IT publishing houses in Europe (i.e. IDG Global Solutions, CBS Interactive – formerly known as CNET Networks, CMP/WEKA).
Furthermore, Martin is a trainer, moderator and speaker. In the past years, he held many client workshops and speeches around social web strategy, social media strategy, media strategy, advertising tactics as well as futuristic outlooks on brand management and customer loyalty engagement. He sells, speaks, blogs, writes guest posts and is the ‚born sales networker‘.
Prior to these roles Martin started as a philologist and journalist in print and radio. He has over 15 years media experience in IT, telecoms and internet business, including event-, project- and collaboration-management expertise. He studied at the Universities of Tuebingen, Leicester (UK) and Lake Constance.
Jessica Rush is a passionate communicator with experience in PR, marketing, social media and copywriting for various b2b topics. Following a comprehensive excursion into the healthcare industry as Corporate Communications & Investor Relations Manager and spokesperson of MorphoSys AG, she has returned to her marketing and consultancy roots in the b2b- and IT-area as Business Development Manager for The Strategy Web.
In the past years, Jessica has gained profound insights into digital communications, from a publisher’s and company’s perspective as well as from an agency’s perspective. In her current role, customers can benefit from these different communication angles. She writes, creates and thinks forward and strongly believes in the principle that it is impossible not to communicate, especially not in this networked, digitized world we live in.
Jessica started her professional career in a b2b media agency, followed by several years of b2b marketing experience at Symantec before joining IDG and finally MorphoSys. She has more than 10 years of experience in the IT and healthcare business, including event and project management expertise. She studied social sciences and marketing at the University of Nuremberg-Erlangen and the business school (ESC) of Rouen, France.
We do international business development. We work in the background. We are here to help!
But… This is about YOU, YOUR COMPANY and YOUR BRAND! If you need help, just use this link to contact us. Or simply pick up a (smart)phone and call us at 0049-8806-9577630!
We are looking forward to working with you!