About

Martin Meyer-Gossner

Martin Meyer-Gossner is a Strategic Marketing Services Director at IDG Global Solutions, the International Division of IDG, the world’s leading Technology Media, Events and Research Company. Based out of the London and Munich office, Meyer-Gossner has responsibility for the market-leading accounts such as Dell, HP and Microsoft amongst others.

Martin is a web business strategist as well as a sales and marketing expert in the media and technology business for more than a decade. With his blog he attends to connect business and organisations with consumers (or prosumers) – and tries to open eyes for new ideas and solutions. Martin sells, speaks (on media, social media, sales- and marketing trends in the enterprise world), blogs, writes articles and is the ‘born sales networker’. Some call him a never run-dry ‘think tank’…

Martin is founder of The Strategy Web and co-founder of silicon.de, one of the leading b2b IT decision maker websites in Germany. For years, Martin held responsibility for the product in terms sales and marketing. In his role he connected the online with the offline world building creative marketing- as well as sales-concepts around media, research, events and incentivisation.

The vision

“Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.” Sun Tzu

Connecting the offline with the online world is one of todays biggest challenges and becomes the driver for value in a competitive business world. Web-business is to be lead by top management. The more-dimensional strategy for your web-business is your business card – the web is just a communication bridge of your think-tank. Meeting the market and customer requirements in our daily business needs to be linked with the offline world – then you are a step ahead of your competitors.

More about Martin Meyer-Gossner
Prior to these roles Martin started as a philologist and journalist in print and radio. He has over 15 years media experience in IT, telecoms and internet business, including event-, project- and collaboration-management expertise.

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