Kommentare zu: Can corporate social media engagement replace customer loyalty cards?

Von: One view into the future of mobile payment – Google wallet… (video)

One view into the future of mobile payment – Google wallet… (video) — Mon, 12 Sep 2011 14:23:29 +0000

[...] cards these days, smartphones have become our shopping companion. And while I have mentioned the future of loyalty cards merging with Social Media more than a year ago, many people already combine their loyalty cards and [...]

Von: Outlook or flashback? The reward advertising model…

Outlook or flashback? The reward advertising model… — Wed, 15 Jun 2011 12:41:58 +0000

[...] collaborate with the guys from kiip. And if credit card providers as well as loyalty card providers would change their strategies and group with these guys, chances would be amazing to make advertising engaging, personal, [...]

Von: News Update – Best of the Day

News Update – Best of the Day — Tue, 18 Jan 2011 13:01:57 +0000

[...] try to strengthen loyalty programs of other companies. The big alignment of the industry and the end of the plastic loyalty card? Banks just ad links to the last transaction and you get the voucher for some benefit at the next [...]

Von: Why Check-Ins needs to improve in the future…

Why Check-Ins needs to improve in the future… — Tue, 11 Jan 2011 17:33:03 +0000

[...] months ago, I wrote about loyalty cards and how the intelligent use of Social Media at point of sales, i.e. cash points at retailers or in shops, could make our purse loose some “plastic [...]

Von: News Update – Best of the Day

News Update – Best of the Day — Thu, 29 Apr 2010 11:15:45 +0000

[...] some weeks ago, I have been talking about the idea of replacing loyalty cards by social networking customer service to drive customer engagement. Now, the New York Times has extended the idea by the integration of [...]

Von: Are Customer Loyalty cards history? | Beyond Philosophy

Are Customer Loyalty cards history? | Beyond Philosophy — Tue, 16 Feb 2010 11:35:59 +0000

[...] has begun to overshadow the traditional CRM method of customer loyalty. On a great post over at The Strategy Web, Martin Meyer-Gossner has questioned the future of Customer Loyalty cards. Why should a [...]

Von: Moms access point for engagement? – Social Networks!

Moms access point for engagement? – Social Networks! — Tue, 02 Feb 2010 08:24:30 +0000

[...] and discounts). Apart from that, these studies indicate that companies addressing moms could replace old loyalty programs. I am sure, this is a great opportunity. But don’t forget to provide sustainable conversation [...]

Von: uberVU - social comments

uberVU - social comments — Mon, 01 Feb 2010 17:24:39 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by minglecard: Can corporate social media engagement replace customer loyalty cards? http://bit.ly/ctnhat...

Von: Petros Mavros

Petros Mavros — Mon, 01 Feb 2010 14:40:35 +0000

In the world of travel we have been talking about this for a while now. In my humble opinion as a trainer of Social Media for the travel sector is that social media well managed and well followed up it will replace Loyalty Programs the way we know them today.

Von: Nicolas Schriver

Nicolas Schriver — Mon, 01 Feb 2010 11:33:38 +0000

This is a very interesting article. I believe indeed customer loyalty reward program could leverage the great potential of Facebook or Twitter. I like the idea of in store displays of Facebook and Twitter related content.

But nevertheless, there are still great bargains for not using it. Indeed, it is very difficult for privacy reasons to get information out of Facebook or online communities. And the main reasons why companies adopt those loyalty reward system is to get information, and to leverage it. I believe that interracting on Facebook for a brand could be pricy.

But there are many ideas that I would probably use from this article to post on my blog.