News Update – Best of the Day

Facebook, Twitter or LinkedIn seem to be not enough social networks for the world. The Wall Street Journal is even asking already who has time for another one… I would assume nobody but still there are more and more coming up. See the latest 3 social network innovations from some students, Apple and AEG…

Now, on 15th of September we are awaiting the launch of Dispora, a community managed social network, which will start with the vision “The privacy aware, personally controlled, do-it-all, open source social network”. The project is financed by Kickstarter.com and is looking at an investment fund of 182.000 USD. The four students driving the project will compete against Facebook’s efforts to monetize on Social Graph data knowledge – and Mark Zuckerberg is said to have invested in the project as well.

The second new “social network” is basically an extension of Apple’s iTunes 10 platform – called Ping. Richard MacManus explaines the social network and all the feature here. The main basic features are the opportunity to comment and rate on music, use the ‘like’ button we know from Facebook and it offers the same asymmetry that Twitter has, in that you can ‘follow’ people and music stars that don’t necessarily have to follow you back. The monetization strategy behind it is clear but still quite aggressive to me. Sharing Richard’s view that I absolutely agree with from a user’s point of view…

“The fact that you need to be inside the iTunes Store to create new content or like something, seems a rather cynical move to encourage people to buy more music. Why not let users search inside Ping for a song or album? Or, even better, let them right-click and comment, like or rate music from within the iTunes player?”

The third new social network I found was created by HUGE, digital agency in the US and part of the Interpublic network. The company just launched a new social platform, called Perfunkt for Electrolux, via their AEG brand. Perfunktis looking for perfect functionality, ideas and techniques. It is said to represent the biggest bet on branded content and social media by a major appliance brand to date. The platform is already generating new heights of engagement with consumers around branded content through stunning videos and one-on-one interactions with users.

News Update – Best of the Day

According to the latest Pew Internet & American Life report the demographics of older internet users turning to social media is on massive growth. The study results show that 47% (April 2009: 23%) of internet users age 50-64 and 26% (April 2009: 13%) 65 and older use social networking. And the main reasons for the heavy digital use is: Getting the latest news. 76% ages 50-64 turn digital for news. 42% went online to get news the day before – 20% got them of social networks.

Some companies still don’t know why to start blogging. Here are 34 reasons by Valeria Maltoni why businesses should evaluate the power of blogging for their purpose.

This social experiment to support the efforts of the POWA (People Opposing Women Abuse) was done by using hidden cameras in a townhouse complex in Johannesburg. It show that people turn away when it is necessary to face reality but complain when somebody plays the drums. It’s a wake-up call for everybody…

Social Media carried to extremes

This video is showing when social media shoots out of the roof… but still fun.

THE TOXIC AVENGER – "N'IMPORTE COMMENT" – OFFICIAL VIDEO
Hochgeladen von The-Toxic-Avenger. – Musikvideos, Sänger Interviews, Konzerte und mehr.

Share your thoughts…

News Update – Best of the Day – 250

Let’s celebrate…! This is News Update number 250! The plan was to write it every working-day. To be honest… A day has only 24-hours (it’s shame it hasn’t 36…!). Sometimes I do need some sleep. And I have the plan to write one post a day as it is a weblog and not a publishers magazine… ;-)!

We will be celebrating this special edition focussing solely on the future of social networks… AND…
I will be drawing an excellent bottle of Italian wine and 3 specially designed The Strategy Web aluminium keyring bottle openers for everybody answering one of the following question!

Location Based Services Social Networks
Foursquare, Gowalla, Brightkite were the first mobile location-based service social networks. Now, Facebook starts with their Places.
The question is… Who will survive and why…?

Business Networks
LinkedIn, Bebo, XING, Facebook, hi5, orkut.
The question is… Are “private social networks” winning against real business networks…?

Private Social Networks
Facebook, MySpace, friendster, Perfspot, Zorpia, Netlog
The question is… Will private and business networks merge in the future…?

Outstanding Countires – Social Networks
Tuenti (Spain), Bebo (India, Portugal, Brasil), Lokalisten and VZ Networks (Germany), Nasza-klasa (Poland), Vkontakte (Russia)
The question is… Will these networks survive against the global networks in the long-run…?

Looking forward to your feedback and Good luck for the draw on September 01st, 2010!

News Update – Best of the Day

All marketers want to know what the best social media campaigns were. Forbes has created a picture list which I would partly agree with… Asking myself why there is no B2B campaign in there. Any answers… and which campaigns would you have chosen?

Yesterday, I was asked the question, if Social Media is there is a life after Social Media. I answered: “Well there was a life after Second Life!”. Second Life is still here, only that the hype and popularity has decreased. Social Media will become part of our lives without us even thinking about the term in the future and is definitely here to stay. Eric Sass wrote about some historical development comparison on telephone lines and telephones compare with the social media revolution, including US and Canadian studies that undermine the statement…

What is the secret of a viral? “Hot Babe + Skimpy Clothing + Doing Something Really Stupid = Viral Video” writes Dan Neely in his . Dave Powers shares a different view and also keeps business expectations realistic for “The future of social media”…

News Update – Best of the Day

The latest Nielsen study makes us believe that email is loosing momentum to social media and games and comes in third place in web usage of the Americans. Not really correct, when you think of email communication being some integral part of games and social networks…

Ever wondered how long a b2b sales cycle from lead generation to sales conversion can be? Marketing Sherpa got the answer by asking over 1.000 B2B marketers… Yes, it takes LONG!

While the experts are still talking about the Old Spice interaction, this Australian campaign for the Cadbury Picnic chocolate bar sounds quite intersting. The audience had to eat a Picnic in a .30 sec commercial break, using mobile phones, webcams and handycams to create their own TV ads and setting it up here. In an Australian first, every single ad that went to air on television (200+) was unique. Naomi made me laugh…

News Update – Best of the Day

Studies can open up new knowledge in the way countries see the internet. So, one says Britains trust in the internet more than in friends. The openness they divulge information to social media space is interesting…

Full name: 92 per cent
Hometown: 62 per cent
Date of Birth: 59 per cent
Relationship status: 49 per cent
Secondary school: 40 per cent
Marital status: 33 per cent
University/College: 30 per cent
Partners name: 28 per cent
Employer: 20 per cent
Job title: 18 per cent
Parental status: 17 per cent
Primary school: 16 per cent
Children’s names: 9 per cent
Full address: 5 per cent

Whilst another study shows how promising the future of ecommerce looks like in China.

“99% of university students and professionals ages 22 to 35—the key consumers of the future—are online an average of four hours a day. And they are already comfortable buying goods and services online. (…) Some 39% of university students and 49% of young professionals shop online, spending an average of $294 each in 2008. The majority go to the Internet first to get product information and compare prices.”

And sometimes, you just need somebody who is taking a close look at the social media world… i.e. in Japan.

The next big brother vision is created in real life: on the social web. If you read this investigation, then you might stop using social networks… or you might understand how and in which way companies work with your secrets. This post makes clear how important it is for companies to be transparant in the way they are working.

Kids are the future. Essential that we all help them - no matter where they are living. Shivers going down my neck on that Altius Foundation campaign. Great idea, great concept and fantastic delivery…

News Update- Best of the Day

The question for marketers working with the social influencers is often how can we integrate those opinion leaders into our marketing strategy. Just found a post with 3 tips that give some guideline on how to interact with influencers to increase your marketing output.

Social Media, well… let’s says strong relationships, will make our life last longer – the same way as if we stop smoking. This is the suggestion a long-time study by the Utah’s Brigham-Young University provides. I am glad I stopped smoking and instead using my time getting engaged in the social web discussion four years ago…

“Our social relationships are important not only to our quality of life, but also our longevity. Throughout human history, we have relied on others for survival such as protection and food, and despite modern advancements that may [help with] certain aspects of survival so that we can live more independently, it appears that our relationships nonetheless still impact odds of survival,” says Dr. Julianne Holt-Lunstad

“Our social relationships are important not only to our quality of life, but also our longevity. Throughout human history, we have relied on others for survival such as protection and food, and despite modern advancements that may [help with] certain aspects of survival so that we can live more independently, it appears that our relationships nonetheless still impact odds of survival,” Holt-Lunstad

Stats on web usage are always helpful for presentations and argumentation around getting engaged in the social web with a business. This little tool taking data from the Web Index might be of some help…

As we can read from the stats social media usage is growing in every country. England seems to be leading the crowd. This video by SimplyZetsy provides great stats on the UK grwoth…

News Update – Best of the Day

Have you ever though on the impact of your logo and your web design? Why do they matter? If you haven’t, read Jennifer Schiff’s post on this topic and profit from great storytelling – and it is also a nice piece of content for enterprise brand managers.

PS: The story of the logo creation for The Strategy Web can be found here.

Every brand manager wants to know what is the ultimate Facebook fan page success code. The answer is, there is no blue print for it. It is driven by humanity and the humanization of brands. Now, Altimeter’s Jeremiah Owyang published 8 success factors that make your Facebook strategy more powerful. Interested on your views…

Though the football world cup is over, the spirit of the game is still alive. Managers took their learnings with them. And those football freaks that have to wait for the next season to be kicked off, they can enjoy this great commercial…

News Update – Best of the Day

Every social media expert out there loves talking about The Cluetrain Manifesto and it’s impact on the future of our marketplaces. Now that the Cluetrain is more than 10 years old, I am trying to follow it’s creators in order to see how their views have changed. One of the founders Doc Searls -after Christopher Locke and david Weinberger some weeks ago- was writing last week about the main drivers of the open marketplace transaction, conversation and relationship. “Marketing is now all gaga over “social media” as well, in part because many believe that Cluetrain was all about “social” markets”, he says, and I have to admit sometimes I do see it that way, too. Having agreed with him, I do have to add: Technology changes quickly but it is difficult to change a market situation – no matter if social or open. Why? In the first place, it is driven by human beings. And it takes them a long time to adapt new culture. Haven’t we seen this 10-15 years ago when all this internet hype started? In some way, we seem to be on this learning curve again. Don’t you agree?

There are many valuable Twitter tool lists. Vadim Lavrusik created one of the (in my eyes) best Twitter tools top 20 lists that will help you improve your Twitter experience.

Adbands has become a classic event in the last years. And the commercial which was produced for the event tells us why. No more to say…

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