The Strategy Web™ » Daily Top 3

Top 3 Ways Web 3.0 Will Change Workflow

Martin Meyer-Gossner — Fri, 27 Jan 2012 20:00:15 +0000

There are many ways to bolster the productivity of your workforce. You could bring in a business speaker to inspire the inner entrepreneur in your employees. You could offer financial incentives for reaching certain benchmarks. You could also upgrade the technological infrastructure of your office. Preparing for Web 3.0, for instance, will require all companies to rethink business as usual and adopt a wide-ranging portfolio of new online tools and services. The advent of Web 3.0 has already made a lasting effect and we can expect this trend to continue. Here are the top 3 ways it will change the workflow in the business landscape:

Real time collaboration. Complex projects can now be undertaken simultaneously by multiple people across vast distances. The software as a service model now so common with cloud computing services is making it so that documents can be synchronously changed on-line using Google docs and other services. This enables businesses to maintain a diverse and mobile workforce that can execute and launch projects outside the traditional constraints of an office. Web applications that facilitate real-time communication, such as Skype, also allow for non-location based business meetings between clients across the world. In the future, this should help reduce the energy demands of the modern office, as well as the broadband and IT requirements of the typical company.

Virtual reality communities. So far, the best example we have of a vibrant virtual reality world that has bred its own economy, global population, currency, and infrastructure is Second Life. In the future, many people will conduct the majority of their business transactions through sites like this. Everything from trade shows to business meetings to the stock market exchange could take place in an online virtual reality space. At present, VR systems are strengthening the efficiency of workplace environments by offering better visualization tools to manufacturers.

Ubiquitous smartphone use. As cell phones continue to be viewed more as online tools and replace PCs as the preferred method of web activity, we can expect businesses to adopt their widespread use. Smartphones are also increasingly used for journalism, file transfers and real time communication. Expect smartphones to be the pen of the future.

Web 3.0 will be making considerable headway in marketing, social media, and business protocol in the coming years. Many analysts expect it to dramatically change the way companies operate. Real time collaboration, virtual reality, and increased smartphone use are just three of the ways this change will be manifested.

Tags:Change, Collaboration, Communication, Economy, Efficiency, Future, Google, Marke, Marketing, Media, Mobile, Productivity, Social Media, Tools, Trend

The App for the “24/7/365-Connected-Mobile-Geek”

Martin Meyer-Gossner — Fri, 20 Jan 2012 13:25:16 +0000

Just realized it’s Friday, and yes my head has been down on my mobile, tablet and laptop all week. Even in my meetings, the clients and me spend much time on these devices without even taking our heads up. And this will continue probably next week, and the week after, and…

For all of us who are “24/7/365-Connected-Mobile-Geeks” the Saturday Night Live season 37 gave advice in their episode 12 to use a great app that will leave our heads on our mobiles without distraction like clever and important suggestions “texting and driving is a NoGo” and so on.

Or should we better take our “Headz up”? You decide. Enjoy your weekends!

THX @boweryboogie for sharing!

Tags:Ads, Mobile

Google: Re-living 2011 from a search perspective

Martin Meyer-Gossner — Thu, 15 Dec 2011 14:11:03 +0000

Last year, Google told us how the world searched throughout 2010. Now, we get to see the Top 10 search terms of 2011, and some more interesting global search analysis. And maybe we can learn something for our SEO capabillities.

However, we all know: New year, new challenge! This is the spirit of the end of a year: We all love to review it! Google doers that with their search re-living videos and their Zeitgeist 2011: One year in a review video. If you want to do some deeper analysis on it, you can go to Google Zeitgeist 2011 website and dive into your country analysis, zoom in and out the aggregation of billions of search queries people typed into Google in 2011.

This video is a short summary and nicely captures the spirit of 2011…

Tags:Google, Review, Search, SEO, Video, Website

The Top Christmas Gadgets for 2011

Martin Meyer-Gossner — Mon, 05 Dec 2011 10:51:10 +0000

Every Christmas season, I am looking out for the latest gadgets that I think my readers might find cool as well. And, you can win one of those in a draw on 20th of December 2011. That’s cool, right…?!

The last time around Christmas, I focused on the 7 brand gadgets. This Christmas season, we will keep it more general on freaky, funny and fantastic gadgets which I think were the coolest gadgets in 2011. Yes, we are not talking about the 5 best toys for boys, women will love these gadgets as well. So, please find my 5 coolest gadgets in the second half of 2011…

Always Run! – NIKE GPS Sportwatch mit TomTom

This Nike+ Sensor enabled sports watch with GPS system from TomTom lets you find out how you can start tracking your run instantly, and how to get accurate speed and distance information, indoors or out. It tracks your time, distance, pace, heart rate and calories burned. Can you imagine it mapped route, with pace data, and changes in elevation on Nikeplus.com? And it can do so much more for your fitness…

Always Air! – Philips Fidelio SoundRing

What I like about the Philips AirPlay technology? It lets me stream my entire iTunes music collection to the Fidelio docking stations – wireless music from the iTunes program on the computer, iPhone, iPad or iPod Touch to any AirPlay-enabled speaker at home. Just make sure the speakers are connected to the Wi-Fi network. And AirPlay lets you play simultaneously on every speaker in every room. So your favorite tunes will follow you into the rooms you go.

Always on! – Innergie Adapter

One of the best conversations I have seen this year: Wikipedia “I know everything!” – Google “I have everything!” – Facebook “I know everything!” – Internet “With me you all are nothing!” – Electricity “Keep talking b*itches!” This loading unit might help us in what what we need most for our modern lives: energy. Innergie’s mCubePro got a sleek design and unique features that will surely make us and our devices reload again. Get your device charged from every device everywhere you go. Reload your batteries!

Always live! – Vivitek Qumi

If you want to get a projector with 300 lumens that is weighing more or less nothing (1.1 pounds), maybe consider the Qumi by Vivitek. It is a very innovative pocket LED pocket projector that is 3D-ready via DLP Link™. And what is so freaky about it? The Qumi connectivity can be used with a variety of devices like smartphones, laptops, netbooks and tablets, digital and video cameras. The Qumi is the perfect device for sharing digital content at work and play.

Always wake up! – Logitech Clock Radio Dock S400i

Is it something special to wake up and fall asleep to your favorite songs while charging your iPod or iPhone in 2011? No! If an audio system does it with speakers that produce rich, full, stereo sound? Well, it might be! This black systems is small, smart and stereo. Not like in old times where the systems were massive and mono. Thus, this system will recharge your personal energy. I just like it. It looks cool, geeky (big silver control knob) and it had the chance to listen to it on Heathrow airport. The right push, the right music… at the right time.

Always iStereo! – Hohrizontal 51

Can a functional shelf on the wall play music, images and videos from the iPod® or iPhone®? Honestly, I could not believe the sound of the HOHRIZONTAL 51 when I listened to it in Zurich. It has got some powerful bass and room filling sound which comes from the integrated soundsystem. And the system can even be connected to your TV or plug your computer in. Remote control gives you the right flexibility and relaxing opportunities in great Hi-Fi quality. You can even choose from different designs and colours. Like it!

How to enter the competition?
Most companies have given us one product for a draw. Just write a Retweet (RT), comment, send us an email, and tell us which product you like most and why. Then you will get a ticket for the competition to win one of the products!

End of participation and date of draw: 20.12.2011. There is no right of appeal. Good luck!

Tags:Ads, Augmented Reality, Brand, Change, CTR, Email, Facebook, Future, Google, Interview, iPad, Iphone, Listen, Media, Mobile, Print, Share, User, Video, Vision, WOM, XING

Criminology and Law Enforcement Officials Using Social Media To Fight Crime

Martin Meyer-Gossner — Tue, 20 Sep 2011 08:26:20 +0000

For years now, the world has become a very high-tech place, and just like with everyone else, criminals are also becoming more astute and coming up with more technological ways to break the law. Ever since the Internet started seeing widespread use, Criminology and law enforcement officials have been playing catch-up to try and monitor all of the offenders that are currently on the web. Now, as social media has taken hold, it seems that officials now have a new tool in fighting crime.

Social media has allowed the world to become interconnected and interface with one another through the digital format of social media. More and more of our connections are going through online forums, but it’s also having the side-effect of keeping track of everything we say. Law enforcement agencies around the country are beginning to realize the power of social media for their own purposes.

Police blogging has become relatively popular lately, and it’s beginning to allow police stations across the country to keep up on the events of the day. Many people are already familiar with the police sergeant sitting at the registry desk, but now a station can keep track of Twitter feeds, blogs, and updates. It offers officials and the public a real-time way to see the crimes that are being committed in their area. These blogs are publishing crimes and arrests and keeping track of the real-world activity through online avenues. This is becoming a very useful tool to keep an open dialogue and exchange of information between citizens and police. Average citizens can also post on these blogs to let police know about what’s going on and it’s quicker than a phone call.

There have been sites where people could go online and see the latest wanted criminals, but now different law agencies are beginning to use Facebook, Twitter, and other social media platforms to update and keep people aware of local criminals that are at large in their area. The great thing about social media is that it’s instantaneous, and officers can keep the public aware of what’s going on up to the minute. This has been done through fan pages as well as local and district specific pages. Their usage has become more fine-tuned over time, and it’s increasing in regularity. It’s another example of how much social media is changing our everyday lives.

Many aren’t aware of the term, but social media stakeouts are becoming a popular tool to find criminals in every background. Some social media advocates argue that this has become a sort of invasion of privacy but police and law enforcement officials aren’t hacking into anything, they’re merely listening in. Whether you agree with it or not, it’s given police the ability to track important information and search real-time for offenders and key words and phrases that are of particular interest. This social media monitoring is a preemptive measure that’s getting a lot of attention. There exists the possibility that these social forums could be abused by officials but there’s no doubt that it has helped them to keep up with the times.

It’s not clear as to how much control different offices of enforcement really have over our personal and social media accounts. There’s been a lot of speculation over Facebook’s complicity in working with companies and governments and sharing personal information. Currently, it’s only through accusations. People are worried about “big-brother,” but it’s essential that we give our law enforcement officials the tools they need, within reason, to combat crime in an evolving society. Otherwise, we could run the risk of giving criminals a better ability to curtail the law and hurt others.

This post is a guest post from the Davenport Institute.

Tags:Change, Facebook, Key Words, Law, Listen, Management, Media, Online Reputation, Publishing, Search, Social Media, Tools, Twitter

3 Tips for Anyone Interested in Maintaining their Reputation

Martin Meyer-Gossner — Tue, 23 Aug 2011 16:57:18 +0000

Nearly every type of business today has some tie to the web. Even traditional storefront businesses need to have a highly functional website to remain competitive. However, the greater connectivity that being online allows for also comes with greater responsibility.

If you are interested in keeping your name and brand viable on the web, you need to be concerned with online reputation management. What is Reputation Management you ask? Online reputation management is when you remain proactive about how your business looks to the average consumer online. Although many large companies will employ firms to personally manage their online reputations, there are a few basic steps any entrepreneur can take to properly perform Online Reputation Management:

Obsess Over Social Media
Any business interested in remaining competitive needs to be on various social media sites. Not only do businesses need to be on sites like Facebook, Twitter, and LinkedIn, but they need to be actively participating on these sites on a day-to-day basis. Owning a Facebook account that you log in to once a month can be disastrous for your online reputation. Not only will posting frequently keep your customers engaged, but it will also help keep your name high on the search engine results pages.

Maintain Consistent
All of your websites, blogs, and social networking accounts need to convey the same message about you and your business. If your blog conveys one message about your business, and your social networking accounts convey another, your customers and potential customers will notice the incongruity and be less likely to trust your company. If they don’t trust you or your company, they won’t be likely to trust your products and services and business will suffer.

Quick Damage Control
To remain highly visible online, you need to promote yourself through every online avenue possible. However, while promoting your company, you also need to be highly aware online image at all times – and this includes anything that is ever said about you. Online forums and social networking sites can become a hotbed of negative press if not closely monitored. When negative press does arise on these sites, you need to be able to quickly respond politely to deter any more negative comments from being made.

As more and more businesses move online, online reputation management has never been more important. It takes years to build a brand and only a few seconds to completely tear it down with a neglected Facebook page or poor Tweet. To effectively stay ahead of the competition, you need to properly employ online reputation management on a day-to-day basis.

This post is a guest post from Online Reputation Management which is a partner of Growth Partner Company.

Tags:Brand, Facebook, LinkedIn, Management, Media, Online Reputation, Search, Social Media, Twitter, Website

News Update – Best of the Day

Martin Meyer-Gossner — Wed, 17 Aug 2011 13:54:14 +0000

Loss in productivity is the fear that all bosses of companies have since the beginning of the web surfing era. Two studies by the National University of Singapore now found that web surfing is more productive than monitoring or banning web access. The first study stated that bosses who monitor an employees Internet surfing time may be wasting more time than their employees. The test showed significantly “lower levels of mental exhaustion and boredom”. The second study found that “rather than reducing cyber-loafing, excessive monitoring increases its frequency, as employees invariably view such policies as a form of mistrust that the company has in them”. Blocking Web usage in office hours proves ineffective as it prevents the “restorative function” that web surfing offers.

Many companies think about using Groupon to boost their marketing efforts or to upsale their revenues figures, or just to get some (often old-fashioned or outdated) in stock products out of their halls. To be honest, I found it quite amazing how much loss the company made last quarter, and I was asking myself why to spend money on a company that cuts their own marketing budgets. However, these are just superficial thoughts, Jeff Gibbard explains in three steps why Groupon does not make sense for companies: no financial uplift, no brand loyalty but many bargain hunters.

The Facebook “Like” button offers many opportunities to promote, push and place notion of your products on the Social Web. More importantly, it offers the chance to be creative around its intelligence. Two advertising students Jeena and John from the Willem de Kooning Academy in Rotterdam created a virtual showroom where IKEA highlights the most liked items.

IKEA “The world’s most liked showroom” from Jeena van der Heul on Vimeo.

Tags:Brand, Budget, Facebook, Marke, Marketing, Revenue, Studie, Study

Still smoking? I bet you can quit…

Martin Meyer-Gossner — Mon, 15 Aug 2011 09:17:14 +0000

About 5 years ago, I quit smoking. In those days, I stopped from enjoying one package a day to none – in only one day. Just by having a strong will and an appropriate reason, I was able to get away from it. We are responsible for our own health. We know it is not good for us with the risk of getting cancer but still we do what we do. If we can explain it or not…

So, sometimes it is better if your friends look after you. And maybe they give you a reason to stop smoking. The American Cancer Society created a Social Media approach that brings the power of friend crowdsourcing and Facebook straight to those of you who still cannot resist. I like the idea as we sometimes need to get the right push from those we trust most. Those who believe in us. Our friends…!

Hey smokers, would you not be proud of you if you could get away from the fags? Get your friends to bet on you…

Tags:Facebook, Media, Social Media

Hyperspecialization – The future of work 3.0?

Martin Meyer-Gossner — Wed, 10 Aug 2011 11:01:37 +0000

All people engaging in the Social Web are eager to pull, push and share all kinds of specializing topics in different areas of thoughts, interests and visions. In some way these people define a new development where the work of generalists is being cut into workload of networks of narrow experts or specialists. At least, Tom Malone, professor at the MIT Sloan School of Management and author of the Harvard Business Review article “The Age of Hyperspecialization,” sees this trend and explains in an HBR video why breaking jobs into tiny pieces yields better, faster, and cheaper work.

Malone sees the key “trend” behind this movement in “cheap communication technology” brought to us all over the world – more or less instantly and costlessly. Having said that, Malone’s illustration of scambled eggs being made ready to eat via the locations, Boston, China, Moscow, Paris and Singapore shows the limitation in the theory. For “brain workers”, it definitely makes sense and is a valid and applicable theory. Managers need to figure out how to break up traditional single job descriptions into pieces of hyperspecialist work and maybe rearrange their business processes if they want to make use of hyperspecialization.

What I definitely see is greater flexibility for employees in this movement. The development offers also some massive opportunity for freelancers being integrated into different projects. Thus, I would ask, whether the work of employees, sitting in office, could not easily be outsourced to even more specialized freelancers. Or if it will be more difficult to coordinate these specialists? Or would this be the work of a hyperspecialist again?

Is this really a new trend? Is this the normal evolution of worklife and business? Is this another step towards workplace 3.0, the mobile workplace? How do you see that…?

Tags:Communication, Future, Harvard Business Review, Management, Manager, Networks, Share, Trend, Video, Vision

Why you might join Google Plus one day… (Video)

Martin Meyer-Gossner — Fri, 05 Aug 2011 09:26:37 +0000

Epipheo Studios created many funny videos around the modern business and social web world. If you still wonder why Google Plus has some value for the future of Social Networking, and if you will need it in the future, just think about segmentation and the clever (however challenging) usability. Or just watch this video which will tell you why Google will get you on Google Plus one day…

Tags:Future, Google, Usability, Video

News Update – Best of the Day

Martin Meyer-Gossner — Mon, 01 Aug 2011 09:33:21 +0000

The vision of Big Brother is still one that separates the generations. Some are scared, some don’t even see that they are engaged to make things happen. But what happens if Augmented Reality becomes Augmented Humanity and merges the world of tomorrow with Visual Search? What a new form of sensual contextuality and the internet of things means to us, explains Tracy Falke.

Have you ever thought of the Initiative Generation? Not Gen X, Gen Y, Gen… whatever. Just simplified with the thought of change, and what creates leadership and how much initiative constitutes leadership? Ed Brenegar takes the initiative to inject our minds with a new generation that leaders just need to see and rate…

After nine years of absence the new Golf convertible is about to launch this year. The launch campaign is based on Augmented Reality and QR codes…

Tags:Augmented Reality, Campaign, Change, Search, Vision

The Top Summer Gadgets for 2011

Martin Meyer-Gossner — Thu, 28 Jul 2011 18:47:46 +0000

Every six months, I am looking out for the latest gadgets in the world that I think my readers might like as well – and I combine them with a draw. Of all products that I present below you will be able to win one of them. Cool, right…!?

The last time around christmas, I focussed on the 7 brand gadgets. This time, I will keep it more general on holiday gadgets which have a special design or technology feature that caught my attention. And like in December, every product reminds me of one post that I have written in the last six months…

Time is the new ROI – Casio G-Shock

Our days seem to be getting shorter and shorter… Time will become the new ROI. The reason is not that our time system has changed. Our days are challenged by speed of the internet which sometimes is like on an airjet that travels on high G forces in a race to be the first to know and to spread. We want to do much more than only ten years ago. In my eyes, we need to watch out for our own personal resources as well as the environment in order not to waste more energy than necessary.

I like… It’s fresh summer colour, the tough solar power, the multi-band 6 atomic timekeeping and the centrifugal force resistance surpassing 12G. Just an eye-catching gadget…

Gamify the beach – Angry Birds (Rovio)

The success story from Angry Birds is probably comparable to the Tamagotchi hype in 1996-1998 (until 2010 over 76 Tamagotchis were sold globally). If we look at Angry Birds today, there were 300 Mio. downloads for the app, 120 Mio. active users so far according to one of the latest interviews with founder Peter Vesterbecka. And one in seven people in the world seem to be fans of the brand. So, why not win an exclusive The Strategy Web package of their coolest merchandising products?!

I like… It’s easy to play, you can jump to and fro, just the way you manage to play and you are a kid again when you are playing, immediately. Just the game of the year – and not only for kids…

Relax in 3D – Samsung HT-D7200

People think our world will become more 3D with the evolution of screen technology around us. However, although Augmented Reality and barcodes are a fantastic mobile technology as well as an extension for print and TV that connects boths world, offline and online, the technology is more 2D barcode based than 3D. Television has moved ahead in technology and companies like Samsung are heading ino a new era by transforming 2D films in stunning 3D ones.

I like… The white design and built in Wi-Fi technology that makes it easier for our “Homo Buzz” generation” to watch and share on bigger screens. Just a stylish gadget…

Colour your living room – Sitting Bull Sitzsack Candy

Lounging in a nice bean back, listening to great music and enjoying the pictures and videos you have taken throughout your holiday in… Well, how can I know where you are traveling to. ;-)

I like… The colourful Union-Jack spirit, and I think this is a fashion statement – not white and black. Just a relaxing gadget…

Capture your life – Casio Tryx EX-TR-100

Years ago, Europeans and Americans have laughed about people from Asian countries capturing every little piece of their sight-seeing trips. Today, our young generation shares their lives through cameras like the Casio Exilim Ex TR 100, upload parts of events, or even apply for jobs by using cameras like these to describe their lives. Displays will organize our future and are a great tool to describe situations at work, to illustrate products and services without perfect product orchestration. Think about how you could make use of such cameras…

I like… It’s a stylish tech product with an easy twistable 360 degree frame body. Just an innovative gadget…

Stream every song in the world – SONOS Play:3

In the past, we had black stereo systems as big as cupboards. Times are changing. Today, SONOS streams up our lives. Their latest product Play:3 gives the option to use the speaker in a horizontal and vertical position. Thus, the system will fit exactly where it needs to go. Internal motion sensors detect the speaker’s orientation, adjusting the output so that you get the ideal sound wherever you are in the room.

I like…The amazing sound and the smartphone app which allow to use the system whichout another remote control in my dining room. Just a cool sound system…

C3PO saves your data – MIMOCO

This last gadget of this series found my son. As you might imagine from the picture: He is a real Star Wars® fan. When Volkswagen produced the funny commercial video for the Super Bowl, I had to give him my iPhone every time I saw him. He just loved the video. Yesterday, some promotion flyer came into our house and guess what he found… These funny USB MIMOCO flash drives. I had to promise him to write about them. That’s what you do for your kids…

I like…USB drives in most cases are just uncool. Tese are not! Just a geek’s gadget…

How to enter the competition?
Most companies have given me one product for a draw. Just write a Retweet (RT), comment, send us an email, and tell us which product you like most and why. Then you will get a ticket for the competition to win one of the products!

End of participation and date of draw: 31.08.2011. Good luck!

Tags:Ads, Augmented Reality, Brand, Change, Email, Future, Interview, Iphone, Listen, Media, Mobile, Print, Share, User, Video, Vision, XING

How to get more Retweets….

Martin Meyer-Gossner — Wed, 27 Jul 2011 10:08:29 +0000

Dan Zarrella has done some research on Retweets. Buying Twitter followers is probably not the right approach. Some of my followers and I would not recomment it.

According to Dan Zarrella’s studies, there are 5 specific points that are the most powerful ways to get more ReTweets. And guess what…?! He has done a simple infographic…

Tags:Research, Search, Studie, Twitter

News Update – Best of the Day

Martin Meyer-Gossner — Tue, 26 Jul 2011 14:20:47 +0000

Although the mobile hype is massive, there are studies that question the power of smartphone mobile advertising and it’s efficiency. A new research from YouGov shows consumers accept placements as part of their day-to-day mobile experience but consider them intrusive (79%) and tend to ignore them altogether. Only 5% think mobile ads are a good idea and welcome them. However, the general apathy smartphone users have toward seems to equal ignorance: 88% ignore ads on applications and 86% have ignored placements on the mobile internet.

The security company Imperva released a study that states “web applications, on average, experience twenty seven attacks per hour, or roughly one attack every two minutes.” Imperva monitored 10 million attacks between December of last year and May of this year “targeting 30 different enterprise and government web applications.” Of the 27 attacks per hour most of them are trying to identify vulnerabilities on websites. If a vulnerability is found, attacks can increase to 25,000 per hour which would be seven attacks per second.

What is the future of Twitter? During a keynote interview at Fortune BrainstormTech in Aspen, Twitter CEO Dick Costolo gave insights in his vision of the company’s business model.

PS: Just in case you ask why Twitter is cool, Steven Winterburn has got the answer: “”Twitter is like a fridge. If you’re bored you keep opening & closing it every few minutes to see if there’s anything good in it.”

Tags:Ads, Business Model, Efficiency, Future, Interview, Mobile Ad, Research, Search, Studie, Study, Twitter, User, Vision, Website

Can I be your friend?

Martin Meyer-Gossner — Tue, 19 Jul 2011 20:19:33 +0000

The English National Opera is making fun of our odd social web online lives with the new opera production of Nico Muhly’s new opera ‘Two Boys’. This film is a great trailer that everybody should see, and think how much fun it is to transfer the online to the offline reality. Can you be a friend of somebody you don’t know in real life…? I know you will say “Yes!”, right…?

Well, watch the video… and always remember my lead theme: Online is just a catalyst of the offline reality! Especially if you log into real life in a 1-to-1 online mode like the guy in the video…

Tags:Video

Virals: If you are first, they will spread without help…

Martin Meyer-Gossner — Mon, 11 Jul 2011 21:38:14 +0000

Tiger Woods might have lost some of his golf glory in the last months. The old Nike videos with him are still trendy. They are creative, well-produced and most of them with his head cover tiger Frank are really funny. Remember this one (which was my favorite…)?

Nike also produced some trick shot videos those days. They probably weren’t meant to be virals. How could they those days…? They were TV commercials. However, the difference between viral and TV commercial is still difficult to define for many people, the Nike videos used media plans to get spread, succeeded and people were proud to share a copy of them with friends.

Now, after some years, the trick shot videos and the bloopers version are coming back to life again.

Why?

Martin Kaymer, the new German golf star, has just recently created a social media viral (apart from his Facebook page). It is a Hole-in-One trick shot video… and obviously, the golf pro hopes that it will be spread around the world, or at least Germany. Created as if the viral was real, it does appear unreal to me.

The difference to Tiger Woods some years ago? Not only was Tiger Woods the first with a trick shot idea. He did not need social media buzz generation tactics. The video spread without help – mouth-to-mouth, more in the offline than the online world. I doubt that the Kaymer viral will in the online world of today…

Dies ist ein durch hallimash vermittelter, honorierter Eintrag

Tags:Facebook, Media, Share, Social Media, Trend, Video, Viral

News Update – Best of the Day

Martin Meyer-Gossner — Wed, 06 Jul 2011 13:57:14 +0000

Looking to increase the number of people who access your Facebook apps? A recent MIT study gives three insights marketers should watch out for…
1. Adding a personalized message feature (such as, “Hey! check out my new favorite app”) substantially increases adoption (three times more effective per message).
2. Notifications and invites outperform ad campaigns used in their recruitment phase on Facebook. Viral strategies are up to 10 times more effective than banner ads in converting users and around twice as effective as email advertising.
3. If companies and brands are looking to secure the most amount of committed users inside of a campaign app, personalized messages might be the way to go.
The study could be summarized that we are still in a trial-and-error mode in what works, what doesn’t work, and “how to improve–instead of choosing one strategy and praying it was better than all of the others”.

Finding valueable Augmented Reality apps is a time-consuming effort. Tripwire Magazine has done a trip through the AR world and found 45 (I would say 20) interesting iPhone apps that are worth exploring. My favorite five ones are… Star Walk, Yelp, Golfscape GPS Rangefinder, Theodolite Pro, and the best branded apps Stella Artois – Bar Guide.

Do you know what sharing means? One of the greatest sharing campaign comes from Casa do Zezinho: Share Project. Watch it, spread the idea, and support the campaign, so it can be expanded throughout the countires that could need it…!

Tags:Ads, Augmented Reality, Brand, Campaign, Email, Facebook, Iphone, Marke, Share, Strategie, User

News Update – Best of the Day

Martin Meyer-Gossner — Tue, 28 Jun 2011 12:49:52 +0000

Does social media activity during work distract employees from productivity? Shel Holtz knows why blocking social networking (48% of companies still prevent people from using Facebook and Twitter at work), is less distractive than email processing and switching windows (for further reading have a look at Social Engagement & Jobs). He quotes that email or answering a cell phone call account for 83% of in-meeting interruptions which I think is even worth, when you see people in meetings being engaged on their iPhones and Blackberries.

“There are issues with the study as well, which reports that the hour spent each day on distractions accounts for “$10,375 of wasted productivity per person annually,” which translates to $10 million per year for a 1,000-employee company. (…) It’s worth noting that today’s productivity levels are considerably higher, and that studies like the one from the University of Melbourne prove that unobtrusive breaks increase productivity by up to 9%.”

In the last three years, I have told many managers why productivity won’t get lost if employees use the Social Web during work. Just think about how much loss in productivity you have with Football World Cups, people smoking or chating during work. Well, I would rather prefer finding the eager Gen Y and Z generation, and having them engaged as brandvangelists in conversations…

Ever thought about the value of a fan? Of course you have as your bosses want toknow what ROI metrics your Facebook brings to the retail activities your business is engaged in. A study by Hitwise tells us…“1 Facebook fan = 20 additional visits to your website over the course of one year”. What sounds good for retailers, still does not mean that all Facebook Fanpage sites can rely and profit like those companies covered by the study. It is important to understand the metrics behind the figures, so you better read carefully before you start spending on advertising straight away…

If you think wireless technology is critical to our health, while music is good, then watch out for The Human Jukebox by Pause in Stockholm. No pain, no gain? Or just a great idea…?

Tags:Brand, Campaign, Email, Facebook, Iphone, Manager, Media, Social Media, Studie, Twitter, Website

Update 2011: Social Media Revolution Version 3

Martin Meyer-Gossner — Mon, 27 Jun 2011 05:31:18 +0000

It has become a classic for all social web evangelists in the last three years. Now, we have version number 3. I am talking about the videos called Social Media Revolution (versions number 2is here). Those videos that tell us the story how the social web changes and takes over our offline world. If you believe it or not…

Last week, I have written about how fast the social web is changing the world in only 60 seconds. With this video we get some more data. And again, I will be raising the question if we understand the challenge of reading infographics properly from a business perspective. However, I am sure I will see this video again in many presentations in the next months.

This latest version contains the data and statistics as of June 2011. All Social Media Revolution videos were created by Eric Qualman from Socialnomics.

Tags:Change, infographics, Media, Social Media, Video

Workspace 1.0 versus Workspace 3.0

Martin Meyer-Gossner — Fri, 17 Jun 2011 21:00:03 +0000

Is this be a workspace 1.0 versus 3.0 software tool? Or just remain a downloadable app for PC and MAC? Or just a brilliant marketing, or should I say buzz branding idea…?

Some people are worries their bosses might catch them “facebooking” at work. Some people might jut not be able to work with Facebook, or get adapted to getting their brains around working with Facebook. With Excel they know how to do their job. Diesel presents Excellbook. This app is masking FB as an excel chart. Fantastic or best stupid at work?

Will it blend? What is going to become famous? The app, the technology or the brand? Or the workspace 3.0? If the later, then tell me what it looks like, this workspace 3.0!

You decide…!

Tags:Brand, Facebook, Marke, Marketing

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