The study shows that most business leaders own a mobile device (90%), live and like the mobile business and are agreeing that life is “easier” (68%). Even more, 64% see their lives becoming more productive and enjoyable. Apple is still leading with 44% owning an iPhone versus Android users with 35%. Obviously tablets are on the rise as well with almost. The merging worlds of private and business becomes clear with the fact that 72% (up 39% from 2011) use their tablets for both work and leisure.
Not surprisingly, two thirds value tablets “useful business tools”. Also second screen usage is big among the business elite: 75% watch TV at the same time as using their tablet. The engagement effect of the tablet is striking with nine in 10 of these consumers taking some form of action on their tablet as a result of seeing TV content. And when the study shows that a third of the business executives are responding to TV advertising, marketers should think about ow to implement clever brand and lead generation campaigns in their TV spots. And when marketers want to reach the business elite, they are best in sending out their messages in the evening and at weekends (tablet usage). Smartphones are always-on, so no special advice here.
“This study shows the huge influence mobile technology has on our lives. Europe’s elite are keeping up with technological change, owning more devices than ever and using each in different ways. In the area of social media and its value in business, the jury is still out and it will be interesting to see where this leads next year.” Mike Jeanes, Director of Research, EMEA, CNBC.
Top content for tablets…
- business and financial information (72%)
- web browsing (70%)
- news updates (70%)
- email (69%)
- reading newspapers/magazines (69%).
Top content for mobiles…
- email (79%)
- business and finance (72%)
- web browsing (70%)
- news updates (70%)
- GPS (69%)
Despite some common disagreement that the business elite is not on social networks, the study makes clear that 85% are a member of at least one network with 61% on Facebook, 58% on LinkedIn, and 43% on Twitter. It is important to note that 40% (up from 19% in 2011) of Facebook, LinkedIn and Twitter users are now connected to all three social networks. Furthermore, 58% of the business decision makers use social media for business (still private use is the standard for 75%). It could be that private and business worlds are really not kept as separate any longer. The commercial impact of social media is seen critical. When 46% see social media “neither useful nor essential” (compare study 2012), it shows that most business decision makers had either the wrong advice or the wrong expectation raised by consultants. One of the reasons why we are always very critical in analyzing the benefit of social media for a company or brand, and trying to show the realistic benefit for companies.
Whether you use hashtags “#” or not, they have made their history since first introduced in 2007 by Twitter. They became the filter, not only for Twitter – also for special topics, for branding, for trends, and for what not.
Although many people ignored hashtags from the beginning on the social platform, they find more and more acceptance today, now that people know why they are in the world of social web communication. Their real increase in use cam with the year 2009, when the 140 character network decided automatically linking anything preceded by the pound sign.
Nowadays, if you want to get retweets, you better use hashtags as these tweets are 55% more likely to be shared than those without any #. Even Google+, Facebook, Instagram or Vine have started to accept the hashtag value. And Offerpop now introduced an interesting infographic which shows the history of the hashtag.
PS: Interesting to see that more people use hashtags on their mobiles than on their laptops or desktops. Mobile information is consumed in short time periods, so you better make sure people grab your information when they jump on the bus, the train or at a break at an event. Hashtags are the access keys!
Human interaction gets disrupted by new technologies like smartphones and tablets. Yet, we are still trying to figure out and learning how to engage with our mobile devices when other people are around. Time to rethink (mobile) etiquette. When is it ok to check our mails on our phones? At dinner with friends or during a conversation in a restaurant? There is no golden rule these days, and many people might define their own etiquette.
A recent infographic gives some mobile advice with some new etiquette ideas. The infographic by Deals.ebay.com is based on some studies which show some insights in mobile users opinions. The younger generation age 18-24 have obviously a quite relaxed understanding on how and when to use mobiles: 50% of GenY think texting is allowed during meals – compared to just 15% of people aged 30 and older.
PS: One term was even new to me: Phubbing -a short version of phone-snubbing. But, check it out yourself – and if you got some advice, start the conversation.
The Philadelphia-based viaul analytics and marketing company, Curalate, states it created algorithms to figure out how more than 30 picture features, like color, lightness or saturation, might effect your Instagram success. To generate these insights, the specialists analyzed over 8 million images from the mobile photo-sharing network. I am assuming this also counts for Instagram’s competitors like Pinterest (if not then Curalate needs to provide some proof please).
Some key findings…
- Photos with a high volume of blues and other cool colors seem to generate more likes than photos with warm red and orange.
- Dominant single colors in images are also more successful. Pictures with clear single hue generate 40% likes than others.
- Less color wins. Don’t flood your pictures with too many flashy and vibrant colors. Less saturated images generate 18% more likes than wild and vibrant ones.
When I am on (biz) travel to see clients, I am very much a cross-platform user. Sometimes, I book and buy from my tablet, then from my smartphone, and less often via my laptop. In the hotel room, I use my laptop, at the airport lounge the tablet comes into play, and between meetings more often I just use my smartphone: 3 screens, always-on but hard to catch for marketers.
True? Well, some recent by Google states that almost two thirds of travelers are interested to book and buy travel products “whenever they can” and “wherever they can”. It becomes clear that hyper-connected travelers spend 30% more than less-connected travelers. As you can read from the infographic by Monetate the always-on active travelers show some significant purchase habits…
- 74% of travel consumers who use tablets were under 45 years
- 40% of travelers plan their trips via smartphones and tablets
- 32% of business travellers use smartphones to book their travel (under 30 years)
- 7.5% of all online travel bookings came from tablets
When I am commuting to work in the morning, I can see more and more people checking their emails on notebooks at the train station, working on tablets on the train, or simply participating in conference calls in the business lounge at the airport. Furthermore, many coffee houses have realized the potential of giving away free WIFI hours with a coffee break. It enables the future workplace “anytime, anywhere, any place” – the new claim for modern business around the world.
Questions arise like: How much office space do we need in the future? Do we have to sit in our cubicles all day long? AND: How much time do we need to spend together in the office?Gartner published some data showing that 45% of workers in the US spend eight hours a week outside the office and away from their desks. And International Data Corporation (IDC) claims that there will be 1.3 billion mobile worker in approximately two years time (2015), making up 37.2% of the US workforce.
The main benefits of the future mobile workforce were illustrated in the following infographic by Cisco.
a) Reduced road travel by 91 billions miles per year.
b) Prevention of traffic injuries and deaths by 77,000.
c) Reduced greenhouse gases by 51 million tons per year.
d) Saved 281 million barrels of oil per year.
e) Gain almost 2 weeks of extra free time per year.
PS: As this infographic is interactive (and could be cut out larger), you might not see everything. Here is the link to the animated side.
Now, that we have adviced in a funny way how Baby Boomers should not engage with their younger GenY’ers, here comes some serious advice again. The recruiting company Hays has done some interesting research in the UK among 1.000 GenY’ers with the title “GenY and the world of work”.
The study shows that 51% of the Millennials want a mentor or Coach as their boss who treats them fair, and who is an expert in his business field. 40% are looking for a leader (but not a dictator), and 34% see an advisor as their ideal boss.
And what are the main quality features a boss must have for the Generation Y? Well, nothing extraordinary…: Ability to motivate them, be supportive and just be fair! Is that a challenge? Not for you, guys, right…?!
There is more in it for you. Just watch their study video…
There are many rumors how the Baby Boomers might deal with Millenials (GenY) in the workplace. We have shared some serious advice based on different studies on how Baby Boomers have to see and understand them, what drives the millenial teenager, how they see the future workplace, and why they might cause a headache for IT decision-makers with their BYOD trend. And you might read a recent report from Georgia Institute of Technology and the International Telecommunication Union which illustrates that there a digital native not always is what he or she seems to be, although they love their smartphones and the digital chat.
Still, many managers ask us what they could do to make their workplace interesting for this mobile and networking generation. It is time that someone gives us some more clear and fresh advice, on how to deal with the Millenials in the workplace today. This training video might be of help for those that have not yet met the expectations of those young geeks.
However, reflections often turn rumors into reality. So, what are Baby Boomers doing when the GenY strikes back and gives some response with a “Guide to Baby Boomers”?
The easiest way to bridge the gap between these two generations is to bring them together at one table and let both sides give their real pitch on how they can meet half way. Just do it, and when you need advice on how to moderate it, just get in touch with us. We have done moderations between these parties in different projects.
PS: Don’t take these videos too serious. You might fail…!
It is a dream for many people responsible in the developer field: Creating a mobile app once, without the need to amend it for any screen, any device or any audience. Responsive web design is said to be able to deliver just that – one size design fits all kind of a thing. But is it really true?
In days where more than 20% of all web traffic is generated via leading e-commerce websites coming from mobile devices, responsive web design is becoming an alternative many developers are thinking about. Not surprising, right?! The unique screen resolutions has been growing from 97 in 2010 to 232 in 2013. For those retailers that wanted to rise the number of online shoppers alongside with the growth of screens coming via not desktop resolutions, responsive design became a new and attractive option.
For the marketing and web optimization guys from Monetate, it seems there is only one real alternative if companies don’t believe in their customers to download their mobile app: responsive web design. Still, mobile shopping is not a hype anymore, it has become the real revenue driver in e-commerce. There is an expected $38.8 billion spend on smartphones and tablets according to eMarketer in America in 2013 which is forecasted to grow up to $108.6 billion by 2017.
However, brands might argue that the development is not cheap at all. If you see another alternative or have the proof that responsive design is not the only alternative, let us know…
Traffic is increasing all over the world. But what if an intelligent system could automatically coordinate our roads? We could sleep longer, spend less time in traffic-jams, save money, and would all be more relaxed at work and in life in general. At the 2013 Cannes Future Lions competition, IBM announced the “Project Accel” project which earned them one of the five awards of the AKQA Future Lions contest.
Project Accel is a mobile app which connects all the other motorcycles, cars and further motor-enabled vehicles around your region. It automatically offers navigation guidance and enables you to find the most efficient route to get you to work or just your friends in time. Furthermore, it is an intelligent learning system that monitors you and the other people with their motors on the street to understand the traffic development and get better and better.
What do you think? Big brother or fantastic project?