In a quantitative study with 1,200 respondents, which also included some qualitative secondary research and some new form of “blography” component, it made clear that streaming has become a mainstream behavior. Almost four out of five (78%) participants of the survey had streamed music in the past three months. The streaming habit on the way to purchase is most often (91%) a form of auditioning music before buying it – especially YouTube has an important role in this process.
The age group of 22-30 year olds is even more active than their older and younger counterparts. Streaming music has become a daily habit for them (63% do it daily). As the group sample was taken from their target audience, it might be a reason that this result is even higher than in usual user studies.
The young generation of “streamers” listens to radio as an important source of information to this group. However, the study credited broadcast and the Internet as sources of music discovery. Interestingly enough the study states that the act of listening seems to be passive. User do not seek to find their music, it basically comes to them. It could be a prove that the music industry has understood how to use big data to favor the music taste of their users.
Obviously, TV is another major discovery platform for this generation. 88% of respondents mentioned that they searched for songs on TV shows next to listening to them. This could become another important opportunity for track-identification mobile apps (like i.e. Shazam).
The path from discovery to purchase (which in this study can mean several things, including “streaming it incessantly”) is interestingly charted. The role of streaming in that path is often a form of auditioning music before buying, according to 91% of participants, who use YouTube for that purpose.
Not surprisingly, the respondents state that downloading music via P2P networks is not popular for them (60% see it as “risky” or “wrong”). Still, this does not mean that the idea is completely gone from their minds. Sharing music data with friends via DropBox or other sharing platforms is a common practice for music fans. However, if 81% of participants believe this is a support to bands they admire can be doubted. Maybe the music fans haven’t quite understood how their bands make money. It probably “beams up” the bands relevance and popularity more if 63% of fans follow artists on Facebook and share the bands’ news in their personal networks.
The common understanding in marketing teams is that content is key to meet the expectations of consumer. However, this might be right, most US consumers (52%) see high performance as the main quality feature of a website, according to a recent report from Limelight Networks.
The report that surveyed 1,115 consumers valued website performance (streaming with no buffering, pages that load quickly, and so on) as the most important digital experience feature. It also states that performance comes before fresh and updated content, delivering a consistent experience on mobile and desktop, and providing personalized content.
The respondents also make clear that they (59%) will wait less than five seconds for a webpage to load before being frustrated and leaving the site. Even more, more than one in three (37%) stated to leave and buy a product from a competitor if a website is slow.
The mobile experience is also becoming more critical for marketers. When 85% accessing a website with a mobile device at least some of the time, and 50% of the surveyed people do so with either a smartphone or a tablet most of the time, it shows that mobile customer experience needs to be thought about carefully. However, the good signs are that almost half of the users (44%) are more generous in terms of waiting for website response when accessing websites via mobile devices but the trend is to see fast downloads as well on mobile and desktop.
The report illustrates the connection between brand and website experience: 82% of consumers recommend a brand after a positive website visit.
However, marketers might think about personalization with the use of smart data now, the report also warns that more than one in three users (38%) do not want websites to remember their previous website visits. The website experience remains a business challenge “Businesses need to educate themselves on the challenges and intricacies of delivering a high performance digital experience to ensure hidden latency issues don’t disrupt a user’s interaction with the brand,” summarizes the report.
When you think a “selfie” is nothing but a “selfie” (meaning a photo of yourself), then you are still living in the past. The future of the selfie is already here – in various forms. You just need to know where to find the next evolution step, how to make it, and see who can assist your efforts. And even if you want to take it to extremes. There are all sorts of selfies ahead.
Although, I have to admit I have taken some selfies lately, I had decided to leave it from now as of bad (or mad) output. However, maybe I just need to go to the DELL Center for Selfie Improvement. No joke! Well. Maybe.
Dell is always good at jumping on the latest trends in the world of social and sharing. Their new “Center for Selfie Improvement” is meant to help people optimize (if not perfect) the art of the selfie. People shall be trained using different techniques handed down from the very original selfie taker. How this works is explained in this video and on their Tumblr website.
Some people might say “selfies” are just for people with mega egos. Now, if you are a person of that sort, this winning Cannes Lions Innovation Grand Prix might make you happy. It’s a mega Kinetic installation which enabled people to create massive 3D selfies. The installation can transform in three dimensions. It recreate a selfie face from visitors to Khan’s pavilion. The Khan’s building was a 2,000 m2 cube placed in the Olympic Park in Sochi during the 2014 Olympic Games.
And if you are living in Sweden or Australia, you might not even want to use the release button from your camera or your smartphone any more for your selfie. Just get the latest app from the guys at Crunchfish then. With their GoCam app (just Apple yet) you can take a selfie with their touchless-A3D-software. Simply raise your hand to “push” the release button.
The future of the “selfie” is weird, unimportant and funny. Well, it just reflects the nature of a selfie, right?
One of the questions, we often get is… What kind of apps make money? Now, an interesting recent report by Distimo and Chartboost based on data from 300,000 apps worldwide with 3.8 billion downloads per quarter sheds some light here. In the Apple App Store free mobile applications with in-app purchases (IAP) get most revenue. The report shows that in-app purchases from free apps went up from 46% to 79% in the United States in only two years (Jan. 2012 to Jan. 2014). The leading countries in this app revenue context are China and Japan with the biggest revenue share (94%) generated from freemium business models.
Not surprisingly, Germany is one of those different markets again. Here, just 70% of Germany’s revenue was generated from free apps with IAP. The report makes clear that in Germany a bigger revenue share comes from paid business models. However, this is based on the evolution of efficiency enabling tools such as education or navigation which seem to be tools that the German population uses predominantly.
The APAC region shows the highest average revenue per download (ARPD). The leader being Japan with an average per download revenue of $5.32. Japan gets followed by Australia $3.60 and South Korea $3.40 places two and three. Canada, Germany, United States and United Kingdom almost generate the same amount per download of around $2.30. China came in last with an ARPD of just $0.92.
Still, this does not mean that the profit is as high as it sounds. In order to figure the profit out, Distimo and Chartboost compared the revenue per download (ARPD) to cost per install (CPI) for the leading 250 apps in the games category in 4Q13. Here, the winners were Japan before Australia, South Korea, the United Kingdom, and the United States.
The report shows that there is still money to be made. However, the cost per promotion in the App store or outside the app store should be calculated in. And then, the figures could look massively different…
Achieving interaction with customers is a challenging topic. Bringing content on smartphones when people want or need it, is a great opportunity and a smart step to getting people informed and creating interaction – and not only if shops want to spread their brand and reach out to their visitors via Apple’s new iBeacon technology.
The Rubens House Art Gallery in Antwerp -enabled by the guys at Prophets- offers a complete new approach how the gallery can interact with their art fans via sending native location based content on smartphones and tablets. The art gallery uses location based beacons in order to deliver intelligent content in front of paintings around the picture itself, the artist or the time period when it was created. The link between the iBeacons and the content comes from an app the visitor has to download.
The guys at CHEIL in Sigapore have created a nice app for Samsung that keeps us away from texting and driving. With their “Eyes On The Road” app you can switch your phone into a “Drive Safe Mode” and stay away from taking calls, texts, or even push alerts while driving.
The app technology detects via sensor fusion technology when your speed is above 20km/hr. It then activates the “Drive Safe Mode” and blocks calls, texts and push alerts. Furthermore, it sends automated messages to the people that wanted to get in conversations and let’s them know that we are driving our car at the moment. If not deactivated manually, the app does so after 10 minutes of inactivity.
Now, up to you to use it and for Apple to come up with some similar approach. Or do you not like it…?
In a consumer world that is becoming more and more mobile technology driven, the outreach to customers depends on sending the right message at the right time in the right context with the right content impulse. Retail marketers need to be aware of how micro-location and proximity marketing will connect them with those early mobile adopters.
And just imagine how marketers can target their customers just when they are taking their purchase decision. Only as mobile technology and relevant data will let marketers know in which shopping experience the potential customer is.
Like a “look over the shoulder” of their customers, retail stores can now use mobile and targeting technology to better understand the purchase behavior of their customers. Sensors and Bluetooth low energy (BLE) beacons enable marketers to track and target those buyers in retail stores from the minute they walk in the door, and always send them relevant personal promotion content.
This infographic by MDG tells us that only 23% of marketers are using location-based data in their current mobile campaigns. Still, this technology will be changing the marketing approach in the future. As ore and more marketers are heading towards micro-location marketing (this marketing tactic is expected to reach $2.3 billion globally by 2016), it will depend on the customers whether they will accept this real-time marketing and hyper-targeting advertising formats.
Every screen manufacturer seems to have their own vision on how the world will have some format of flat screens following us, pushing us and making our lives “better”. We have seen the screens of the future with 3D and Augmented Reality merging, the car rear screens by Toyota, Microsoft’s productivity vision of the future, or Corning’s Day Made of Glass.
Now, Samsung shows us a world where even cutting boards get their display. What is your view? Are they going too far? Or is this a future you can envision?
The study shows that most business leaders own a mobile device (90%), live and like the mobile business and are agreeing that life is “easier” (68%). Even more, 64% see their lives becoming more productive and enjoyable. Apple is still leading with 44% owning an iPhone versus Android users with 35%. Obviously tablets are on the rise as well with almost. The merging worlds of private and business becomes clear with the fact that 72% (up 39% from 2011) use their tablets for both work and leisure.
Not surprisingly, two thirds value tablets “useful business tools”. Also second screen usage is big among the business elite: 75% watch TV at the same time as using their tablet. The engagement effect of the tablet is striking with nine in 10 of these consumers taking some form of action on their tablet as a result of seeing TV content. And when the study shows that a third of the business executives are responding to TV advertising, marketers should think about ow to implement clever brand and lead generation campaigns in their TV spots. And when marketers want to reach the business elite, they are best in sending out their messages in the evening and at weekends (tablet usage). Smartphones are always-on, so no special advice here.
“This study shows the huge influence mobile technology has on our lives. Europe’s elite are keeping up with technological change, owning more devices than ever and using each in different ways. In the area of social media and its value in business, the jury is still out and it will be interesting to see where this leads next year.” Mike Jeanes, Director of Research, EMEA, CNBC.
Top content for tablets…
- business and financial information (72%)
- web browsing (70%)
- news updates (70%)
- email (69%)
- reading newspapers/magazines (69%).
Top content for mobiles…
- email (79%)
- business and finance (72%)
- web browsing (70%)
- news updates (70%)
- GPS (69%)
Despite some common disagreement that the business elite is not on social networks, the study makes clear that 85% are a member of at least one network with 61% on Facebook, 58% on LinkedIn, and 43% on Twitter. It is important to note that 40% (up from 19% in 2011) of Facebook, LinkedIn and Twitter users are now connected to all three social networks. Furthermore, 58% of the business decision makers use social media for business (still private use is the standard for 75%). It could be that private and business worlds are really not kept as separate any longer. The commercial impact of social media is seen critical. When 46% see social media “neither useful nor essential” (compare study 2012), it shows that most business decision makers had either the wrong advice or the wrong expectation raised by consultants. One of the reasons why we are always very critical in analyzing the benefit of social media for a company or brand, and trying to show the realistic benefit for companies.
Whether you use hashtags “#” or not, they have made their history since first introduced in 2007 by Twitter. They became the filter, not only for Twitter – also for special topics, for branding, for trends, and for what not.
Although many people ignored hashtags from the beginning on the social platform, they find more and more acceptance today, now that people know why they are in the world of social web communication. Their real increase in use cam with the year 2009, when the 140 character network decided automatically linking anything preceded by the pound sign.
Nowadays, if you want to get retweets, you better use hashtags as these tweets are 55% more likely to be shared than those without any #. Even Google+, Facebook, Instagram or Vine have started to accept the hashtag value. And Offerpop now introduced an interesting infographic which shows the history of the hashtag.
PS: Interesting to see that more people use hashtags on their mobiles than on their laptops or desktops. Mobile information is consumed in short time periods, so you better make sure people grab your information when they jump on the bus, the train or at a break at an event. Hashtags are the access keys!