Pokemon Go is in everybody mouth these days. And many marketers are asking how to leverage the mobile app game for their business purpose – especially small and local businesses.
Just lately, the team from Slant Marketing came up with some data that shows how businesses can use Pokemon Go players for their own business – and if it is only food traffic from players that still realize the world around them.
The survey of Pokemon Go players shows that an incredible figure of 82% of those mobile players have come to visit a business when playing the game. Business that managed to „lure“ players in their shops were lucky. Quite a significant number of those players stayed at that particular business longer than others.
The research data also reveals that Pokemon Go players behave like nomads. Over half surveyed (51%) answered they it was their first time that they visited the shop or business when using the app. So, Pokemon Go can become a real lead generator if used properly.
According to the data, almost three out of four Pokemon Go players (71%) replied they came in the local store as it was close to a PokeStop or Gym. Meaning that locations stored in the game attract players to come in the stores, very often these shops were small local businesses.
But the results of the Pokemon Go players also show a great opportunity of local business compared to the national chain stores. The study states that more than one in two players (56%) visited a local business when playing Pokemon Go. So, just the chance of catching some creature of the Pokemon Go game makes people come to the local stores.
We are sure that Pokemon Go is just one of those new game trends that mix real and virtual worlds in a mobile app or device. And that it is only a trend can be seen in the development of the app stores that have taken away the leading position of the mobile game in app stores lately as of poor monetization. Still, augmented and virtual reality opportunities for businesses have just started, and especially local stores should pay attention to mobile opportunities like Snapchat, Instagram or Pokemon Go.
The infographic of the Pokemon Go user study can be found here…social selling is typically championed by a Chief Revenue Officer or VP of Sales, it integrates best into a business with organization-wide support.
Social selling is a team sport
The sales team impacts all departments of an organization, including client success, product and IT. But arguably the place where sales – and social selling – has the greatest influence is on the marketing team. And vice versa.
According to Sirius Decisions, 58% of marketing and sales teams say they are seriously misaligned. Some of the repercussions of a sales-marketing duo with no alignment? Lost leads, bad content and blind decision-making.
Sales and marketing teams need to get on the same page to ensure efforts aren’t going to waste (and feelings aren’t getting hurt). To be successful, sales and marketing must focus on 3 key aspects of a strong social selling initiative:
A crucial aspect of social selling is the sales professional’s ability to provide valuable content – articles, white papers, videos, podcasts and more – to prospects in their network. Misaligned marketing departments can spend time and resources creating content for sales, but it is useless if the content doesn’t meet the needs of the prospect or if sales can’t even find it.
How do you fix it? By understanding the buyer’s journey, sales and marketing can together determine what types of content fit best for prospects at different levels of the funnel. Then, marketing can curate a database of content that is easily accessible and relevant for salespeople to use throughout their process.
Implementing a well-run social selling program provides the sales organization a predictive, guided approach to everyday sales. In an environment where nearly 60% of the B2B buying process is done by the prospect before they ever speak to sales, reps need guidance on how, when, and where to connect on social networks. Marketing and sales need to understand and agree on their buyer persona so marketing can provide the resources that will guide sales to success.
How do you fix it? For social selling to become part of a sales professional’s everyday process, it must be easy for them to identify the best way to engage with prospects online. Marketing and sales must collaborate to identify the ways in which their buyers navigate the buying process. This enables marketing to develop relevant campaigns and channels for sales to leverage in their social selling practices, resulting in the most important aspect of all…
Too often, misaligned sales and marketing teams hurt themselves and end up doing more work when they let good leads slip through the cracks. Whether it’s marketing campaigns missing the mark on the right buyer, or sales failing to follow up on solid marketing leads, it’s a lose-lose situation.
How do you fix it? First and foremost, clearly define what each team will commit to accomplishing in order to support each other. As the saying goes: Build the social selling process, and the leads will come. When marketing provides sales the resources and tools to become problem-solving thought leaders in their networks, everyone wins.
„Never leave Social media to marketing alone. Marketing spreads the brand and product messages. Sales plants conversations, seeds solutions and harvests on needs.“ (Martin Meyer-Gossner on Social Selling)
This is a guest blog post by PeopleLinx CEO Kevin O’Nell. PeopleLinx helps B2B enterprise sales teams activate socialselling with individualized guidance.
Gambling is a competitive industry just like any other and as with other industries advertising campaigns can be the key to a site’s success. There are many different incentives used by those in this sector to entice in new players and make themselves stand out.
One of the most prolific deals that gambling sites extend to their public is a bonus, whether it’s totally free or comes with a deposit. These work particularly well as it is seen by many as an equivalent to free money to use however they please and works as an excellent incentive.
Another way that sites can get players in the door is by creating a theme that’s on trend. This could be anything from a movie to a character and online casino sites that will be opened in 2016 or those that already exist are using this to its full advantage. This tactic taps into an existing fan base and combines recreational gaming with a concept that players already know they enjoy. Branded slot games are a growing trend because of this, as players see a movie that they enjoy reincarnated and can’t wait to take it for a spin. This also helps the site seem more personable and friendly, especially if they use a mascot.
Being social with players gives another boost to the ranks of a casino. As we all know social media is an excellent way for brands to reach out and be seen by a wider audience. The use of incentives by online casinos also helps when using Facebook, Twitter and Instagram as they can boost posts that offer the best deals.
Television advertisement is a medium that never grows old and many gambling sites now rely on creating an eye-catching advert. This can be a little trickier than advertising online however as there are governing bodies that must review these adverts.
The need to drive traffic to a site is felt by every business on the internet and these are just a few ways that gambling sites manage this flow. They still rely on basic advertising principles but they are tailored to the market.
One of the questions, consultants get asked day in and day out is: „What are the latest tools we could use to boost our lead generation and accelerate lead management?“ Being in the sales environment for almost twenty years, I have seen a lot of tools coming and going: From Excel to Goldmine, from Plaxo to SugarCRM, and from ACT! to LinkedIn Sales Navigator.
As for all marketing technology, the business impact and the value for the sales results always depends upon various factors like people, process and prospects. However, some tools have proven to become more successful than others lately – depending on where in your pipeline they might come up and drive your sales people to some unknown height.
The team at KeyReply have come up with some interesting infographic that highlights some of the latest cool tools and where they perform best in the sales pipeline.
maybe this already helps you to save you from your next RFP. In case you need some more information on the definition of the funnel stages, check out the original post from KeyReply here. And if you need some help in understanding the value of some of those tools for your social selling strategy, feel free to get in touch.
To decide strategically on social selling is not a question, if it is going to stay in the future, rather than how and why to use it. If your sales people and your brand wants to step out of the circle of those „We are not there yet!“ industries, then the following infographic from LinkedIn might deliver the right inspiration on how to leverage social selling tools in order to amplify your brands messaging and your company’s outreach. If you start today, it will demonstrate your thought leadership and brand advocacy of your employees if you set up the processes right with the aim to build loyalty and generate more leads than your competition.
So, if you want to become a top (social) seller, check out this infographic. Consider the options and make sure you use the advice given from today on.
Not many companies are leveraging the power of social selling so far. Just recently have the guys at PeopleLinx released some findings on how companies and brands are using social media for their sales efforts. And it becomes clear that they still have a long way to go to incorporate social media into their sales process.
The main findings of the study among 277 B2B sales and account management professionals in U.S. B2B companies (500+ employees) show mainly three things…
1. Salespeople & social selling. Nearly three out of four marketers (73%) state that at least one social network is valuable for their sales efforts. LinkedIn (76%) is seen as the most valuable of the „big four“ social networks, followed by Facebook (44%), Google+ and Twitter (16%).
2. Salespeople & sales process. Social media is not part of the sales process. Just 31% of respondents include social in their process as just one out of four is clear about how to use social in the sales process.
3. Salespeople & Social media sales training. Only 11% of sales reps answered that their company offers training on social selling. Surprising as the adoption rate accelerates from 28% to 74% when training gets offered and executed.
Salespeople who want to be relevant to their customers in the future will need to adopt to social media and use it for their sales efforts if they want to stay on top of the curve. The team at Sales For Life now came up with some nice infographic which also makes clear why companies should better jump on the social selling train. Any questions?
Some years ago and in many seminars, we make clear that the 3Rs of social consumers will revolutionize the sales world: ratings, reviews and recommendations. However, the question arises what make people recommend brands and services? What is their intrinsic motivation or human driver that makes them push out more positive comments around a brand.
A recent infographic by Social Media Link pulled together the most important findings of a study that surveyed 24.000 social media consumers. Still, the best customer experience that leverages recommendations is „a positive experience with the brand“ (93%) and „receiving a free product or sample“ (79%). On the other hand, a poor customer experiences motivates sharing, too. 71% stated „a negative experience with a brand“ makes them write a review as well.
The survey respondents also mentioned that they are more likely to trust a product recommendation on Facebook than any other social network (71%), followed by Instagram with only 38%.
Not surprisingly, Facebook and retailer websites ist he place to discover new brands and services (53%). However, for purchasing the retailer becomes more important and after purchasing a product people use predominantly Facebook to share their buy (54%) – again Instagram comes in second place.
Now, when you think you just need to give a free product to someone, it makes them write a review or recommendation, you might be wrong. Although, 88% trust friends’ and family members’ reviews when these write about their give free product in exchange, the bloggers only come in at 78%. BUT: Is payment included in exchange for the review, trust-level goes down – especially at bloggers to 48%. Still, the best way ist o have apersonal story which is authentic, not animated and personal.
It is a poor testimonial that B2B enterprise executives give their demand generation efforts. According to recent survey conducted by ANNUITAS, most of their campaigns aren’t meeting the goals oft he leading company heads. When just 2.8% of rsurveyed respondents say their campaigns are effective, most of us will wonder what needs tob e done to become more effective.
The study titled „Enterprise B2B Demand Generation Research Study“ focussed on marketers in the B2B enterprise space with 500+ employees and over $250 million in annual revenue.
The study shows that there is obviously a massive disconnect between what marketing departments want to deliver and how the results should look like. Measurement, metrics and KPIs seem not at all aligned with the business goals which somehow surprises bearing in mind that the industry is talking about this phenomon for quite some time now.
Still, marketing decision makers are not very much successful with their demand generation. When 60% state they don’t feel successful with their tactics and just under three percent feel very effective, it speaks a clear language.
The study comes alongside some recent survey by… which also shows that one oft he challenges ist he alignment with sales departments and their leaders. Many companies still are not clarifying what needs tob e done to deliver on demand generation efforts.
Especially when it comes to lead generation, the quality of leads is a point of unalignment. In terms of goals, the quality of leads is for 77% the most pressing goal, followed by customer cross-sell/upsell (56.6%), volume of leads (51.9%), and brand awareness (50.9%).
The survey proves that demand generation is not meeting buyer expectations. Whether it i content marketing or the creation of buyer personas, marketers need to improve their knowledge and capabilities in demand generation in order to meet business expectations. Companies need to invest in coaching and training when they keep up with the market and have a clear demand generation strategy.
A recent report from CallidusCloud states that B2B salespeople and marketers are in principle aligned when it comes to arguing about the value of their business. However, some small differences can be seen when it comes to comparing the quality and quantity of leads.
More than half of the responding marketers (54%) find sales and marketing are somewhat aligned in their companies. The salespeople see the alignment even a bit higher with about 58%. In terms of bring fully aligned just 17% of marketers and 14% of salespeople agreed that they are heading 100% towards the same direction.
The salespeople are less satisfied with marketing compared to marketing with sales. From the marketers 42% confirm to be either satisfied or very satisfied with their sales counterparts. However, just 35% of salespeople are satisfied or very satisfied with marketing.
Furthermore, lead data sharing is stil a challenge according to the report. Just 37% of all responding participants stated that their lead data is fully shared between their organization’s marketing and sales teams. It shows that data is still siloed in the departments, 16% of salespeople and 12% of marketing team members find that.
The report results are a bit surprising bearing in mind all the meeting I have attended between marketing and sales teams. Very often did sales teams blame their marketing departments not to generate the appropriate quality of leads, and marketing teams wonder why salespeople don’t engage deeper in their marketing planning. Especially, when it comes to event planning and social selling and the alignment of sales and marketing content. Would be good to get some more thoughts from our readers. Feel free to share and comment.
One of the questions most of our clients ask ourselves is, in which way can social content drive sales? Now, an infographic from the guys at Offerpop gives some advice for manager on how to approach this challenge. And although, it might not be rocket science for marketers, we still think it is worth sharing their recommendations. First of all, start by building a library of user-generated content, then capture as much data (especially photos and videos of purchases) as possible on promotion usage. Then fuel your website with dynamic social content based on findings, don’t forget to include „sigh-up forms to capture demographic and interest data, and contact info“. Finally leverage your content. Sounds easy, will probably still remain a challenge for a lot of businesses.