Kommentare zu: CMO report: budgets better than expected http://www.thestrategyweb.com/cmo-report-budgets-better-than-expected Tools, Tactics, Trends * Martin Meyer-Gossner is a web business strategist, trainer & speaker Fri, 10 Feb 2012 20:01:18 +0000 hourly 1 Von: Corporate Blogging: Studien belegen ambivalente Ansichten http://www.thestrategyweb.com/cmo-report-budgets-better-than-expected#comment-1637 Corporate Blogging: Studien belegen ambivalente Ansichten Fri, 17 Apr 2009 10:10:09 +0000 http://www.thestrategyweb.com/?p=3931#comment-1637 [...] der Webstrategie messen. Diese Aussagen decken sich mit einem kürzlich veröffentlichten CMO Report und macht deutlich, wie stark Internetaktivitäten der Unternehmen von Zahlen getrieben werden [...] [...] der Webstrategie messen. Diese Aussagen decken sich mit einem kürzlich veröffentlichten CMO Report und macht deutlich, wie stark Internetaktivitäten der Unternehmen von Zahlen getrieben werden [...]

]]> Von: Study: Agencies moving to slow for consumers? http://www.thestrategyweb.com/cmo-report-budgets-better-than-expected#comment-1559 Study: Agencies moving to slow for consumers? Tue, 24 Mar 2009 22:39:00 +0000 http://www.thestrategyweb.com/?p=3931#comment-1559 [...] Now, despite the difficult economic climate there are some good news for the digital industry: IBM’s study states that interactive, measurable formats will be expected to account for 20% of global ad spending by 2012. The interviewed CMOs said they will increase interactive and online marketing spending in 2009 while 63% while 65% will decrease on traditional advertising. Generally speaking, the same trend that we acknowledged from the latest CMO report. [...] [...] Now, despite the difficult economic climate there are some good news for the digital industry: IBM’s study states that interactive, measurable formats will be expected to account for 20% of global ad spending by 2012. The interviewed CMOs said they will increase interactive and online marketing spending in 2009 while 63% while 65% will decrease on traditional advertising. Generally speaking, the same trend that we acknowledged from the latest CMO report. [...]

]]> Von: Olivier Riviere http://www.thestrategyweb.com/cmo-report-budgets-better-than-expected#comment-1542 Olivier Riviere Wed, 18 Mar 2009 19:25:00 +0000 http://www.thestrategyweb.com/?p=3931#comment-1542 Very interestinc comments Martin! Regarding the old online measures, at least the light in the dark in the survey is that online measure and research is one of the top 2 areas of investment for 2009 (the other one is e-mail marketing). This, hopefully, should help move away from old-fashioned and little relevant measures. Another interesting element is that the top 2 personal objectives of the CMOs are to more reach out to customers and to strengthen to grow their relations with the sales organization. In both cases, one can ask oneself why this didn't happen earlier. Being sharper on key tactics, with a better sense of in which context they are efficient (or not) and striving to build synergies with other functions seems to me a good way to improve the impact and the status of the marketing function. Now, how many CMOs will reach this goal is to be seen. Very interestinc comments Martin!

Regarding the old online measures, at least the light in the dark in the survey is that online measure and research is one of the top 2 areas of investment for 2009 (the other one is e-mail marketing). This, hopefully, should help move away from old-fashioned and little relevant measures.

Another interesting element is that the top 2 personal objectives of the CMOs are to more reach out to customers and to strengthen to grow their relations with the sales organization. In both cases, one can ask oneself why this didn’t happen earlier.

Being sharper on key tactics, with a better sense of in which context they are efficient (or not) and striving to build synergies with other functions seems to me a good way to improve the impact and the status of the marketing function. Now, how many CMOs will reach this goal is to be seen.

]]> Von: Twitter Ads: Thoughts on the test http://www.thestrategyweb.com/cmo-report-budgets-better-than-expected#comment-1541 Twitter Ads: Thoughts on the test Wed, 18 Mar 2009 12:18:51 +0000 http://www.thestrategyweb.com/?p=3931#comment-1541 [...] currency ‘No. 1′ for marketers and convergence their need, according to yesterdays CMO report, the test sounds like comparing apples and [...] [...] currency ‘No. 1′ for marketers and convergence their need, according to yesterdays CMO report, the test sounds like comparing apples and [...]

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