Creating relevance with ads – ASICS knows how to deliver…

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For some years, I have been talking and writing about personalized content, why it is important for us in the future. Information overflow, ad overflow, and data overflow are only some reasons for making content relevant…

Companies that want to know how to deliver relevant ads across to their community should have taken a look at the NY marathon. The latest ASICS campaign combines the ideal way of convergence across offline and online activity. It is a combination of social media, mobile opportunities and video on demand to create real-time happiness for runners during the New York City Marathon. With the use of RFID technology the campaign enabled personalized messages, encouragement by their family or friends in real-time on billboards while the runners were challenging the route through the streets of NY city.

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  1. Tweets that mention Creating relevance with ads – ASICS knows how to deliver… -- Topsy.com am 30.11.2010 13:31 

    […] This post was mentioned on Twitter by Martin Meyer-Gossner and agentur wagner, Kuruc David. Kuruc David said: Creating relevance with ads – ASICS knows how to deliver… http://bit.ly/fBEM0j […]

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