Dead or alive? Some philosophy on the future of blogging…

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Last week, there was a lot of talk on the future of blogging, online – and offline at ‚online-minded‘ events. The coincidence crossed my way that last week some of my closest friends (no bloggers by the way) were sitting together, discussing heavily on why blogging is the future of media – and obviously micro-blogging as well. The conclusion we came up with can be found in the ‚Spot On!‘ at the end of this post.

Let’s give the word to the blogging experts and their thoughts first…

A kind of an ‚inner circle‘ had dinner at TheNextWeb09 and was brainstorming in a relaxed atmosphere on the topic if blogs are dead. Now, Andrew Keen shares this controversial conversation with us and quotes on his blog Hermione Way, founder of Newspepper: “Blogging as we know it is dead”. The co-founder of WordPress, Matt Mullenweg, sees more of a different new approach for blogs and the way people will handle blogging in the future…

“Blogs will become aggregation points” (…) “They will become our personal hub. Places where we store all our personal media content such as our flickr photos and Twitter posts.”

Especially when we think of micro-blogging, this seems to be the state of mind for a lot of the Twitterati – and some also do it vice versa in a (sometimes self-referential) cross-promotional way.

But, are Mullenweg’s thoughts not interfering with the business model of bookmarking sites, websites such as Mister Wong, Digg, StumbleUpon, Technorati or others, someone may ask? So, is the future of micro-blogging a mixture of bookmarking with the positive effect that you share personal or follower content with friends and followers?

And finally, let’s listen to the words of David Tokheim, Six Apart Media, top manager of an American blogging service provider…

“The lines are becoming blurred between a standalone blog that might be created on TypePad or Blogger or WordPress and blog content that’s created by The New York Times.”

And eMarketer defines blogging today this way…

„…today’s (blogs) are about two-way conversations that take place on many fronts: independent, standalone blogs; social networks; e-commerce and mainstream media sites; and micro-blogging platforms such as Twitter.“

Obviously, times for blogs are changing. The former definition of blogging as a personal expression using an easy self-publishing tool has gone lost on most of the blogs. It seems that blogs are becoming mainstream as a modern format of publishing in the meaning of creative thought sharing … So, we may be asking ‚Why?‘.

Spot On!
Now, reading all these opinions, my answer and view on blogging is more a conclusion that goes in the direction of Richard Jalichandra, CEO of Technorati: “You’re also seeing mainstream media coming in the other direction by adding blog content”.

Being an online publisher for more than 10 years now, there are coming different memories to my mind that bring my vision on the future of blogging to you. Memories from past days where the following „unwritten editorial manifest“ counted, using the good old editorial questions (and old silicon brand slogan) …

who cannot write professional is meant to leave the pen in the bag, better stop expressing opinions open wide and keep their mouth shut. – Now, most of the blogosphere has forgotten pens exist, publish excessive, express great visions and are not even physically meant to keep the mouth shut.
what intelligent brains cannot control in their minds or ’scribble‘ in books was not worth to be mentioned as it lacked the only format of intellectual value proposition: print. – Now, the web is crowded with blogs (and will be even more in the next decade) offering more intelligent content output in not more than 500-750 words but hundred times more trendsetting, enlightening and progressive than some theses.
when choosing the ‚right‘ content management system (cms) was key for the success of online publishing. – Now, there are content management systems, called blogging tools, comparable to former publishing cms systems, leveraging an individual’s mind to the status of a well-rated publishers level.
where long, grey-haired editors with black, stand-up collar long-sleeves or flashily-dressed outfits were the only valid authority of the written word. – Now, we have casual-dress code at Tweetups, meet calling cards of the blogosphere in jeans giving advice on stage to white-collar professionals and suits. University education turned upside down…
and why the individual, the economy and the industry is not publishing? Media experts were doing it much better, more professional, well experienced and with heart and soul. – Now, the world is overwhelmed how complex, creative and informative individuals, employees and companies find ways to be heard by the world, their target group and their customers – just by (micro-)blogging.

The glory of blogs has just been brought to life. Blogging is alive – different from its beginning, sure. But the future of blogging has not even started being perceived as the leading new format for digital portals, magazines, newspapers, custom-publishing, or even digital TV broadcasts. And there will be companies and individuals becoming new famous publishers with their blogs that we don’t even know yet.

This is my take on the future of blogging and I love to hear other views…

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