Deloitte study: 45% of Execs see positive impact of Social Media on the workplace

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Credits: Ben Legend - Fotolia

When company managers learn, define and discuss external Social Media strategy, manager in my seminars often discuss whether Social Media has a positive or negative impact on the workplace. Maybe a recent study by Deloitte gives them some guidance on how to evaluate the topic anew. According to Deloitte’s new research called “Core Values and Beliefs” conducted online by Harris Interactive the impact on building culture in the workplace is getting a bit more clearer.

The results show that 41% of responding business executives believe social networking helps to build and maintain workplace culture. Compared to the just 21% of employees with the same view, these results illustrate a massive perception gap between business leaders and their employees. Furthermore, 45% of business leaders think that Social Media has a positive effect on the workplace culture (vs. 27% of employees) and 38% believe it allows for increased management transparency (vs. 17%).

„Our research suggests executives are possibly using social media as a crutch in building workplace culture and appearing accessible to employees. While business leaders should recognize how people communicate today, particularly Millennials, they must keep in mind the limits of these technologies. The norms for cultivating culture have not changed, and require managers to build trust through face-to-face meetings, live phone calls and personal messages.“ Punit Renjen, Chairman of the Board, Deloitte LLP.

The study also suggests that the majority of the respondents indicate that culture is important to business success. Still, according to the study executives value clearly defined business strategy (76%) higher than defined and communicated core values and beliefs (62%). This is clearly different to the employees view that values them equally (57% and 55%).  

There is also a gap between executives and their employees when it comes to elements that define the workplace culture. Executives rank competitive compensation (62%) and financial performance (65%) as the most important factors influencing culture on the workplace. Employees stand against that and see regular and candid communication (50%) and access to management (47% much higher. Compensation (33%) and financial performance (24%) seem to have less value here.

Spot On!
Deloitte’s study makes clear that business leaders might take a look at their organizations from a distance and give core values and beliefs as well as strategy with the same opportunity for long-term sustainability. Obviously, there is a clear correlation between a clearly articulated and lived culture and being „happy at work“ and feel „valued by their company.“ Today, exceptional organization do a better job when communicating with their teams internally and externally. It will speed up their development processes and „serve as the foundation for organizational sustainability and growth“. Somehow it seems that companies let culture have strategy for breakfast in the future.

Would you agree with the findings? Or do you think strategy is still ruling in most companies?

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3 Kommentare zu "Deloitte study: 45% of Execs see positive impact of Social Media on the workplace"

  1. Social Business Studies: The Status Quo and how to leverage the Social ROI am 27.11.2012 12:13 

    […] other study by Deloitte explains that 41% of responding business executives believe social networking helps to build and […]

  2. Is Social Media going corporate? am 10.11.2014 13:15 

    […] platforms. Do they not believe in it? Are they not convinced of the ROI it might provide, although 45% of Execs see the positive impact on business? Do they not have the time for it? Many […]

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