dmexco 2012 – Flashback in Tweets & Quotes

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dmexco 2012 is over – the pure numbers show the trend of the digital marketing show…

Visitors: 22.200 – increase by 15% compared to 2011
Exhibitors: 578 – means over 135 exhibitors more than 2011
International attendance: 25% of visitors and 20% of exhibitors

The findings…
The challenges for marketers are increasing. They have to face the explosion of data and how to make use of it in the future. They have to find clever data experts and technical specialists in order to cope with the evolution of adtechnology – or to find the right agency to manage the data for them. They have to evaluate the balanced strategy between going to market with long-term „content strategy“ (community, monitoring, pull) and the short-term „campaign“ (banner, SEO, push) approach – whether in local commerce, mobile or social. They have to, have to, have to… Well, I could continue this list of tweets.

The keynotes…
However, it is better to share the tweets refering to the most tweeted keynotes from some international speakers that we had in the conference program.

Data & Privacy
1. „Privacy is a responsibility for EVERYONE in the industry.“ (Tweet by Randall Rothenberg) – Watch CEO Media Talk

Connecting with Consumers
2. „Excellent and very inspiring keynote by @DavidSable at this years #dmexco“ (Tweet by Christina) – Watch Keynote D. Sable

Limitations of Mobile
3. „@kithughes thx for an inspiring mobile commerce keynote @dmexco today! loved the presentation design!“ (Tweet by Miriam Wobo) – Watch Kitt Hughes

Collaboration & Future
4. „Getting your team to work as a collective is the most important thing for a marketer says Nick Brien of McCann“ (Tweet by Simon Morris) – Watch Nick Brien

5. Digital Brand Management
„Last talk today: „Users love brands not banners“ – (Tweet by Alexandra Samoleit) – Watch Neal Mohan

…and in case someone might ask why I am still smiling. Just read this tweet and you know why… THX so much, Timo!

In my third year as a co-moderator, it was a great special pleasure to have the honour to moderate
the Women Leadership Panel with Colleen DeCourcy (Socialistic), Sarah Wood (Unruly) and Stephanie Fierman (Mediacom). Thank you ladies, you were smart and terrific!

Also, challenging the panel with the CEOs Jack Klues (Vivaki), Randall Rothenburg (IAB) and Nick Emery (Mindshare Worldwide) on the relevance of big data for the media and marketing business. Learnings? Restrict them to 5 minute intros and expect them to take 10. Allow for 140 character answer and get blog posts. Thank you gentlemen, you were brilliant in big data digging!

Looking forward to the next dmexco in Cologne, September, 18. and 19, 2013 – CU there!

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Kommentare

3 Kommentare zu "dmexco 2012 – Flashback in Tweets & Quotes"

  1. Harald Weber am 16.09.2012 00:22 

    Very efficient composed, and thank you for the videos. When I was on the dmexpo I decided to wear no mor ties. The female had not had that problem, as we see on the video. On male side there were 2 traditionals – as far as we can see on the video. But what was hip on during the exhibition? Tie or not, that´s the question. What do you think?

  2. Michael Gebert am 16.09.2012 08:51 

    great job – deep questions – insight answers – that´s what moderation is about

  3. Martin am 17.09.2012 08:50 

    @Harald: Great question and actually something I will be writing about soon. As we had the same discussion at the show. I will ping you when the post is going live, ok?

    @Michael Thank you – feedback much appreciated.

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