Facebook: Most Engaging Brands

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On their way to the IPO planned for later this week, some new data released by the social marketing firm SocialBakers might boost the company valuation from Facebook to a new level. A new infographic takes a look at which global brands have the best Facebook presence.

With 901 million registered global Facebook users, the numbers show that only 17% of the Facebook members are based in the US. The impact and opportunity for companies is massive. The five biggest companies generate each more than 26 million fans with Coca-Cola being the winner, calling 42 million fans their territory on Facebook – more than 21%! The runner up are Starbucks that are best in the food retail sector and Converse.

The SocialBakers figures also show the winning countries where global brands are most engaging their audience. Although the U.S. might be ahead of other countries in population penetration with brands like Starbucks, McDonald’s or Xbox. Brazil is the number two with L’Oreal Paris and Trident (Kraft), India number three with Vodafone and Pepsi, and Germany at least number 10 with McDonalds as well.

It was interesting for me to see that the fastest moving global brands are Halls, Axe, and Nokia – brands that have left my scope of attention in the last three years. Now, it would be freaking cool if we knew which ones of the 488 million mobile users are the most active on brand engagement?

Which brands catch your attention most and where are you most active?

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