Facebook, Twitter & Tumblr. When is the best time for sharing…?

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Marketers always want to know if there is some secret sauce in the knowledge about sharing. Well, we have shared a lot already, from AddThis and ShareThis. Now, bit.ly released some insight on their blog which times on a day are most popular for sharing.

The link shortening and tracking service bit.ly found out that the most traction on Twitter is on a Monday between 1:00 p.m. and 3:00 p.m. ET. This might result in the highest click through rates. Compared to the latest Addthis study, it makes sense as they see on Wednesdays, 9:30 the highest traffic sharing. Generally speaking bit.ly thinks the earlier in the week we share, the better for our output. Sending a tweet after 8:00 p.m. won’t make sense as well as pushing links after 3:00 p.m. on Fridays.

Now, let’s look at Facebook. The optimal Facebook posting times are between 1:00 p.m. and 4:00 p.m., and on Wednesday at 3:00 p.m. post on Facebook get the best traction all week. If companies post links after 8:00 p.m. and before 8:00 a.m. on Facebook, they won’t get the best click rates. bit.ly advices companies not to post the links that are meant to go viral during the weekend.

Companies that are using Tumblr should spread their content ideally 4:00 p.m. ET. to get most out of it. The peak traffic times on Tumblr are 7:00 p.m. and 10:00 p.m. on Monday, Tuesday and Sunday. However, posts that go live after 7:00 p.m. get the most clicks on a daytime period. Compared to Facebook and Twitter, Tumblr’s best day for clicks is the Friday.

„It’s easy to see that just like your neighborhood restaurants, each social network has its own culture and behavior patterns,“ bit.ly stated in their blog post. „By understanding the simple characteristics of each social network, you can publish your content at exactly the right time for it to reach the maximum number of people.“

Picture Credit: © iQoncept – Fotolia.com

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