First Social Media Stats Summary 2012

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In 2011 Social Media caught the attention of most businesses and their bosses. Dream Systems Media visualized the most important data in a nice infographic that illustrates the main Social Media stats in 2011 and gives a starting point for 2012. The summary of data was done by Sarah Evans at AdAge.

As most of us know Facebook has grown their business to 800 million active users which is an increase of incredible 200 million users in one year. LinkedIn and Twitter were also very successful. LinkedIn has 135 million active users (64 million in North America alone!). Twitter knocked down the 100 million user barrier.

Some more key stats that the infographic points out…

Facebook stats
– The average Facebook user has 130 friends and likes 80 pages
– Every week there are more than 3.5 billion pieces of content shared on Facebook
– 56% of consumer are more likely to recommend a brand after becoming a fan

Twitter stats
– 55% of Twitter users access the platform via their mobile
– 40% don’t tweet but monitor conversations
– 34% of marketers have generated leads using Twitter

General stats
– 30% of B2B marketers are spending millions of dollars each year on Social Media marketing
– Almost 30% of these users are not tracking the impact of this marketing
– 20% of Google searches each day have never been searched for before

And, believe it or not… From the more or less 7 billion people on earth 4.8 billion have a mobile and only 4.2 billion own a toothbrush.

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Ein Kommentar zu "First Social Media Stats Summary 2012"

  1. XING oder LinkedIn – Automatisierung, Konsolidierung oder Migration? « Digitalstrategie am 07.02.2012 09:15 

    […] unterwegs – also musste man in beiden Business-Netzwerklen aktiv sein. Zählt langsam dass LinkedIn deutlich mehr User hat. Haben wir die Konsolidierung in den großen Netzwerken bei MySpace und Facebook nicht auch […]

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