Futuristic agency visions – In Memoriam Advertising

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Whenever there is an advertising festival, we see a promotion video which shall illustrate the future of the advertising business. Some weeks ago, I wrote about the end of the future of advertising agencies which refers to the FITC in Toronto and envisions what could have happened to the last agency on earth.

Yesterday night, I came across another wonderful commercial which Young & Rubican Argentina produced for the Lapiz de Platino Festival. It is directed to those ad agencies with creative ideas that annoy customers (and consumers) with non-authentic, unrealistic and non-engaging productions that are not-yet or no longer familiar with reality.

It is probably not intended to visualize that advertising does not work anymore. And I can already hear some of the evangelists shout out now. But all evangelists out there should rethink their futuristic web visions. Even the founders of the Cluetrain Manifesto did so. They admitted after 10 years in an interview with Simon Owens that the thesis 74 „“We are immune to advertising. Just forget it“ might be wrong.

„Advertising isn’t going to work? Yes, it can. Google is the biggest brand and company going and they’ve made it completely on Internet advertising, and so checkmate.“ Christopher Locke

And co-founder Weinberger explains…

„Because though advertising has changed, the kind of advertising that appeals to the lizard part of our brain, that does work.“ David Weinberger

The challenge for advertising agencies is to elaborate these parts of our resistant brain. Otherwise they will inhume advertising, forget that companies are still looking to acknowledge social media ROI, and continue to create ads that might seem heavenly – but from those who are no longer with us: In Memoriam Advertising.

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4 Kommentare zu "Futuristic agency visions – In Memoriam Advertising"

  1. Tweets that mention Futuristic agency visions – In Memoriam Advertising -- Topsy.com am 14.06.2010 11:49 

    […] This post was mentioned on Twitter by Martin Meyer-Gossner, agentur wagner. agentur wagner said: RT @thestrategyweb Futuristic agency visions – In Memoriam Advertising http://ht.ly/17JfFC […]

  2. News Update – Best of the Day am 26.07.2010 08:33 

    […] views have changed. One of the founders Doc Searls -after Christopher Locke and david Weinberger some weeks ago- was writing last week about the main drivers of the open marketplace transaction, conversation and […]

  3. The web and the funerals… am 18.08.2010 17:22 

    […] trend of agencies to create virals in order to predict the end of the old advertising world seems to be ongoing as well. This time it is coming from Eastern […]

  4. An agency outlook into the future of our information society am 09.07.2012 12:20 

    […] Sie einen Kommentar Tweet Looking into the future of agency business, we have seen horrible visions. This project at Hyper Island by Åse Holte, Fredrik Davidsson, Fredrik Ekholm, Hjalti Axel […]

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