Study Gen Y: Moving communication to social networks
Many managers don’t believe that the next management generation might communicate differently from today. So, every proof we have could be beneficial to score here and it is necessary to obey the signs in every region in the world.
In India an increasing number of the Gen Y generation prefers to communicate via social networking platforms to stay connect with their peers. And they do it on mobile devices as their preferred tool for communication.
A recent survey called The GenY Survey 2011-12 by Tata Consultancy Services (TCS) asked 12,000 high school students between 12-18 years in cities like i.e. Mumbai, Delhi, and Pune from July to December 2011. It finds that a “total of 88% respondents from metropolitan cities had a Facebook account while other platforms such as Orkut and India-based Apna Circle, Ibibo and Hi5 were more popular in small metros”.
The study states that 40% of the Gen Y’s have internet access on their mobile phones. However, television emerged as the least favorite gadget with not even 1% voting for it. An emerging trend is the use of tablets with almost 14% using these new devices, it quotes.
Some more findings of the study…
- 85% use social networking sites such as Facebook
- 84% have internet access at home
- 79% own a mobile phone
- 28% value the mobile phone their favorite gadget
There are already 38% of respondents in metros using Facebook or Twitter to communicate. Tweeting is now being used by one in three students according to the study, though just 1% mentioned it as their preferred site. Text and chat were said to be the preferred alternatives to voice calls with 50% of respondents in metros explaining they used SMS most frequently to communicate, 45% used instant messaging. Apart from that, they also value information technology as a career option followed by engineering and medicine.