How brands made use of the new James Bond “Skyfall” hype

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For years, I have been waiting for a James Bond title like “The sky is the limit”. It would just be the appropriate subline for all 007 films. Just what these films are standing for: futuristic, innovative, fascinating, and always on the of unlimited creative and technological limits. In the meantime, we now got “Skyfall” as the pre-stage. The hype around the James Bond movie is omnipresent and brands (especially product placement partners) are playing with the opportunity to jump on the hype wagon.

Different campaigns were, or will be, launched during the promotion of “Skyfall”. Probably many of those were primarily produced for the good old black (TV), but also get a mobile derivate version to be spread from consumers and geeks via the new black (smartphones and tablets). The hype around the blond superhero from Scottland, which we know from the preview reports, has caught the advertising world. And here is an overview of the most popular commercials that get shared these days…

SONY is chasing Daniel Craig technically with their latest gadgets like their X-Peria tablets, Xperia T smartphones, Vaio notebooks, and Bravia TVs in the “Intelligence Gathered” spot. And Daniel Craig finishes this ride in a cool James Bond manner asking… “Looking for someone?”

COKE Zero challenges passengers at a trains station with a vending mashine to unlock the 007 in them for their chance to win some exclusive free tickets for the new James Bond movie. They created a real “chase”-style setting where the passengers who bought a drink just had 70 seconds in order to fulfill the “mission impossible” to get to a certain location within the train station. And we can watch how they performed…

Heineken might shaken the real James Bond fans, and the commercial might not have stirred them when watching it. Although Bond has been the Vodka Martini sipping secret agent for years, this commercial simply replaces his favourite drink for a bottle of beer. But fans do not need to worry: He doesn’t drink it, but hands it off to a young protégé.

Even the news platform Huffington Post did their own comedy spot in order to make use of the James Bond hype – however, they were staring Wayne Rooney in “Awfall” as the new James Bond. In the spot Daniel Craig got replaced by Wayne Rooney with scenes taken from older Rooney commercials in a patchwork-like version. In their parody, Rooney has got the mission to infiltrate a hair transplantation lab and getting rid of some bad criminals.



Watching the commercials it seems that James Bond hasn’t reached the limit yet, right…? Now, let’s hear which brand made most out of their commercial spot. WHich did you like most? Which creation is the funniest and why? Looking forward to hearing your thoughts…

PS: And if you are in the right James Bond mood now and stay in Paris, make sure you are booking a night in the 007 suite of the Hotel Seven Paris.

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18 Kommentare zu "How brands made use of the new James Bond “Skyfall” hype"

  1. Skyfall, Bond, And Adele - Will It Sell to America? - Forbes am 29.10.2012 10:10 

    [...] had its global, social media push behind Skyfall, as did Heineken and Coca Cola (though this gets no lift from the movie) – here is a short run down at this [...]

  2. Skyfall, Bond, And Adele – Will They Sell to America? | Social Network News am 29.10.2012 10:43 

    [...] had its global, social media push behind Skyfall, as did Heineken and Coca Cola (though this gets no lift from the movie) – here is a short run down at this [...]

  3. Skyfall, Bond, And Adele – Will They Sell to America? | Social Media News am 29.10.2012 10:47 

    [...] had its global, social media push behind Skyfall, as did Heineken and Coca Cola (though this gets no lift from the movie) – here is a short run down at this [...]

  4. Skyfall, Bond, And Adele – Will They Sell to America? | Ready Made Social Network Website Guide am 29.10.2012 11:02 

    [...] had its global, social media push behind Skyfall, as did Heineken and Coca Cola (though this gets no lift from the movie) – here is a short run down at this [...]

  5. Skyfall, Bond, And Adele – Will It Sell to America? | Create Own Social Network Website am 29.10.2012 11:04 

    [...] had its global, social media push behind Skyfall, as did Heineken and Coca Cola (though this gets no lift from the movie) – here is a short run down at this [...]

  6. Skyfall, Bond, And Adele – Will They Sell to America? | Create Own Social Network Site am 29.10.2012 11:07 

    [...] had its global, social media push behind Skyfall, as did Heineken and Coca Cola (though this gets no lift from the movie) – here is a short run down at this [...]

  7. Skyfall, Bond, And Adele – Will They Sell to America? | Build Own Social Network Site am 29.10.2012 11:13 

    [...] had its global, social media push behind Skyfall, as did Heineken and Coca Cola (though this gets no lift from the movie) – here is a short run down at this [...]

  8. Skyfall, Bond, And Adele – Will They Sell to America? | Ready Made Social Network Site Guide am 29.10.2012 11:32 

    [...] had its global, social media push behind Skyfall, as did Heineken and Coca Cola (though this gets no lift from the movie) – here is a short run down at this [...]

  9. Skyfall, Bond, And Adele – Will They Sell to America? | Social Network Site am 29.10.2012 12:05 

    [...] had its global, social media push behind Skyfall, as did Heineken and Coca Cola (though this gets no lift from the movie) – here is a short run down at this [...]

  10. Skyfall, Bond, And Adele – Will They Sell to America? | Social Web Tips am 29.10.2012 12:06 

    [...] had its global, social media push behind Skyfall, as did Heineken and Coca Cola (though this gets no lift from the movie) – here is a short run down at this [...]

  11. Skyfall, Bond, And Adele – Will They Sell to America? | The Social Network Guru am 29.10.2012 12:08 

    [...] had its global, social media push behind Skyfall, as did Heineken and Coca Cola (though this gets no lift from the movie) – here is a short run down at this [...]

  12. Skyfall, Bond, And Adele – Will They Sell to America? | Build Own Social Network am 29.10.2012 12:08 

    [...] had its global, social media push behind Skyfall, as did Heineken and Coca Cola (though this gets no lift from the movie) – here is a short run down at this [...]

  13. Skyfall, Bond, And Adele – Will They Sell to America? | Social Network Guide am 29.10.2012 12:12 

    [...] had its global, social media push behind Skyfall, as did Heineken and Coca Cola (though this gets no lift from the movie) – here is a short run down at this [...]

  14. Skyfall, Bond, And Adele – Will They Sell to America? | Create Social Network Guide am 29.10.2012 12:16 

    [...] had its global, social media push behind Skyfall, as did Heineken and Coca Cola (though this gets no lift from the movie) – here is a short run down at this [...]

  15. Skyfall, Bond, And Adele – Will They Sell to America? | Social Network Tips am 29.10.2012 12:24 

    [...] had its global, social media push behind Skyfall, as did Heineken and Coca Cola (though this gets no lift from the movie) – here is a short run down at this [...]

  16. Skyfall, Bond, And Adele – Will They Sell to America? | EnjoyAccess.info am 29.10.2012 13:09 

    [...] had its global, social media push behind Skyfall, as did Heineken and Coca Cola (though this gets no lift from the movie) – here is a short run down at this [...]

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  18. CES 2013: Three magic inventions enable new brand power am 16.01.2013 19:25 

    [...] brand content to the viewer. Imagine you are watching a new James Bond film on TV with all their great commercials around “Skyfall”, Audible Magic’s technology recognizes the content and sends you a coupon or a video [...]

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