How to detect the ROI of Social Media

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Remember when we found some statistics by the Fournaise Marketing Group that mentioned how weak business credibility of marketers in the eyes of their CEO’s is? According to the study 73% of marketers lack business credibility. In the end, it all comes down to what…? Correct: Sales!

Still, 77% of CEO’s think, marketers are not much focussed on sales… according to then study.

The only way marketers can prove their business efficiency is by making their bosses clear how marketing drives sales. However, the question is how Social Media can be beneficial in this process as it is redefining the ROI model that we know from the past. Do marketers need to change their point of reference? Does it matter to look at Social Media numbers, or is it better to focus on business figures? In my eyes the later helps marketers detect the secret sauce.

CEO’s might love marketers for a good promotion. Yes, awareness is never bad. However, they value a sales story creates is much higher. It tells everyone how their lead generation campaign led them to the last sales success which made their pockets full of money. And just imagine how marketers could use that for their social efforts…!

The following infographic by InventHelp gives some insights in how to value social reports for business results. How can marketers determine the ROI of their social media activities? What motivates consumers to like a brand on Facebook? How do successful campaigns on the social web generate the right customers that buy?

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Kommentare

7 Kommentare zu "How to detect the ROI of Social Media"

  1. Is Social Media going corporate? am 16.07.2012 10:59 

    […] are not to be found on those social platforms. Do they not believe in it? Are they not convinced of the ROI it might provide, although 45% of Execs see the positive impact on business? Do they not have the time for it? Many […]

  2. Use social media to drive traffic to your business' website - Drew's Marketing Minute am 14.09.2013 16:14 

    […] The links you use, and the way you present them through your social media profiles, will have an impact on your business’ performance. Helpful tip: send tweets on your company’s various white papers, articles and case studies […]

  3. Use social media to drive traffic to your business’ website am 14.09.2013 16:21 

    […] The links you use, and the way you present them through your social media profiles, will have an impact on your business’ performance. Helpful tip: send tweets on your company’s various white papers, articles and case studies to […]

  4. STEVEN J. FROMM, ATTORNEY, LL.M. (TAXATION) am 22.09.2013 19:15 

    Very informative and insightful post. I got a lot of good ideas from reading this post. Loved the infographics presentation format!

  5. Martin Meyer-Gossner am 27.09.2013 10:15 

    Thank you Steven – pleasure hearing that!

  6. Use social media to drive traffic to your business’ website | Advertisers am 26.02.2014 20:47 

    […] The links you use, and the way you present them through your social media profiles, will have an impact on your business’ performance. Helpful tip: send tweets on your company’s various white papers, articles and case studies […]

  7. Vickie Boswell am 21.04.2016 06:44 

    Speaking frankly I am not been able to understanding the real strategy of calculating ROI…Tried for 3 months, I always got failed.
    So, could you please help me by explaining everything about ROI or create an article and publish it?
    Thanks,
    Vickie

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