IKEA, Facebook and photos

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The ‚mantra‘ of this blog and my vision is: connecting offline and online. I remember being at IKEA some days ago and thought about the idea to take photos of typical IKEA people.

So, there was this mid-aged couple sitting on a sofa in the middle of the big round tour paths. They did not bother about the hundreds of people passing by. I saw them and thought: How long have they been sitting there? And all of a sudden the woman takes out of her ruck-sack a thermos jug, two mugs and sandwiches. No lie! And be sure… these two were really relaxed and it seemed to be ‚living‘ the IKEA dream.

I would have loved to take a picture of them but they did not want to be ‚in the internet‘. Shame…

Why do I tell you that? IKEA started a well-thought promotion that let’s users win stuff by tagging photos of IKEA rooms on Facebook. (Agency: Forsman & Bodefors).

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4 Kommentare zu "IKEA, Facebook and photos"

  1. Kommunikation – zweinull » Blog Archive » Marketing in Social Networks: Wie IKEA bei Facebook wirbt, clever und nicht ganz neu am 19.11.2009 16:23 

    […] sorgt dafür, dass die Kampagne in verschiedenen Blogs auftaucht und rundet das Ganze noch gekonnt ab. So werden auch Blogger zu Multiplikatoren. […]

  2. The Evolution of the Engagement Economy am 27.11.2009 09:14 

    […] activities and other impressive examples on Facebook or Twitter, or ou take the latest example of the IKEA Facebook campaign all what companies are doing is throwing some communication crums in. And the fans “crowd […]

  3. New And Used Car am 06.12.2009 08:21 

    Facebook Hack…

    Hacking facebook is not to hard, there is a simple way…

  4. Marketing in Social Networks: Wie IKEA bei Facebook wirbt | Von Tim Krischak | Kommunikation – zweinull am 07.04.2012 13:33 

    […] thematisiert sorgt dafür, dass die Kampagne in verschiedenen Blogs auftaucht und rundet das Ganze noch gekonnt ab. So werden nämlich auch Blogger zu Multiplikatoren der “frohen Botschaft“. […]

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