IKEA: How to fit the store portfolio in the smallest banner ad

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What IKEA’s advertising team from Ogilvy Action creates is truly outstanding. Welcome to the smallest store in the world…! This store even fits into a banner ad… which makes it the biggest banner ad somehow. The creative is able to access all 2800+ products inside one tiny banner ad. So, every single product of the IKEA store is available in the banner. However, a challenge to find the product you are looking for. Still a fantastic production…

Via Adweek

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  1. Curiosity – Brand anarchy is to create invisible advertising am 11.05.2012 01:16 

    […] Sie einen Kommentar Tweet Curiosity is it what makes the world get mad. Whether it is IKEA’s smallest shop of the world put in a banner, some invisible […]

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