Inbound Marketing is the key to B2B Social Media

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As I am doing many webinars and seminars on B2B Social Media, it is always good to get and share some of the information and data that will help marketers understand the opportunities of Social Media. The expensive outbound marketing tactics will lack behind to the cost-effective inbound marketing efforts that micro-blogging, blogs, videos and webinars could provide to prospects.

The challenge will be to enbable a cultural change inside the company where content, context and collaboration can grow. Where employees can create intelligent, educational, entertaining and remarkable input for their customers – and ideally they share it with the quantity and quality streams of their networks and social graphs.

The below infographic includes many of the B2B social media statistics. A clever approach from them to create an infographics which other people will be sharing, and thus spreading the word in favor of B2B Social Media blog, published by Kipp Bodnar and Jeffrey L. Cohen.

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