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22 search results for: brand advocates

8

Interview: "Social influencers move prospects through the consideration cycle"

In order to demystify the myth around social influencers, brand fans and brand advocates, we will discuss the topic in the future with different leading marketing specialist of emerging platforms and different cloud marketing providers. In this first interview The Strategy Web spoke with Kevin Bobowski, Vice-President Marketing at Offerpop, about social influencers, their relevance […]

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Study: Content Marketing is becoming big in B2B, focus is shifting…

A recent study by Curata identified the main drivers of content marketing activities in B2B companies. The findings are based on Curata’s poll of 465 B2B marketing professionals in October 2012 from business owners, VPs of Marketing, CMOs, managers, marketing consultants and agencies. The study explains that content marketing continues to become more and more […]

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Drei Erkenntnisse zu Markenadvokaten

Markenadvokaten – sie sind die begehrtesten und am schwersten greifbaren Kundentypen, die derzeit Marketingleute suchen, aber vermutlich nur schwer identifizieren und nutzbar machen können. Sie sind diese Menschen, die alle als Fans gewinnen wollen und mit denen die Unternehmen dann gerne ihre Marketing-Aktivitäten, ob Social Media oder nicht, garnieren und anheizen wollen. Der Mehrwert der […]