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Content marketing – 90% generates no engagement (Report)
When it comes to social selling, many companies and brand believe that content marketing is the secret sauce. But content marketing is not a lead engine when not controlled, qualified and distributed properly. A recent report by Beckon states that the average amount of image and video content from brands created and posted tripled since […]
Why influencer marketing is the future of content
In many posts have we written about the relevance of influencer marketing and how it differs from the value of brand advocates. Today, many marketing organizations and brands have understood the power of influencer marketing and dedicate a significant amount of their budget to them. And there are good reason for it which we can […]
5 Gründe, warum guter Content sich nicht viral verbreitet
Viele Marketing- und PR Manager engagieren zahlreiche Agenturen oder spezielle Viral-Agenturen, um endlich das Viralgeheimnis zu knacken. Dennoch verteilt sich ihr Content nicht viral. Fehlanzeige. Eine aktuelle Infographic von WhoIsHostingThis gibt jetzt Aufschluss, warum so mancher Content nicht zur Viralrakete wird. Sicherlich einer der Hauptgründe liegt in der fehlenden Emotionalität, die den Nutzer in seine […]
Study shows, how B2B decision-makers consume vendor content
Some weeks ago, we spoke about a study that described what B2B decision makers expect to read on vendor websites. Now, a new study of 352 buyers (predominantly large businesses) from The CMO Council and NetLine shows that the majority of organizations (94%) favors to curate and circulate relevant content in their organization before finally […]
2014 Trends in Content Marketing [Infographic]
The perspective of Uberflip “predicts” that there are some obvious trends coming up in content marketing. Not surprisingly, a “director of content” might be the new team member in companies. This might be nothing new when compared with our job title predictions for web strategy at the beginning of 2013. Some other aspects of Uberflip […]
Content: Secrets of a killer blogpost (Infographic)
Many marketing, PR or product managers think about starting their own blogs when joining one of our inhouse or open seminars. And for most of them, it has become a challenge just finding the right topic that makes them outstanding with their product or service offering. This is not surprising, bearing in mind that there […]