Kommentare zu: Let’s prove the power of the Share Economy http://www.thestrategyweb.com/lets-prov-the-power-of-the-share-economy Tools, Tactics, Trends * Martin Meyer-Gossner is a web business strategist, trainer & speaker Fri, 10 Feb 2012 20:01:18 +0000 hourly 1 Von: Jeffreylubowski http://www.thestrategyweb.com/lets-prov-the-power-of-the-share-economy#comment-1416 Jeffreylubowski Tue, 17 Feb 2009 07:28:14 +0000 http://www.thestrategyweb.com/?p=2661#comment-1416 Good post. How to eveolve the obligatory website and make it more social, I beleive its inevitable and will happen that more social networking type of tools will be introduced to the "company website". But can this only happen once you are more social inside the compay before you lead your customers or web surfers down that road? You must understand the benefits of immediate feedback and customer inclusion from internal mechanisms you have in place right? If you're a social and open company where everyones ideas are welcome then you will likely be succesful in employing the same methdods with customers/vendors and so forth. If you're draconian within teh enterprise and its all driven top down, then you've got some learning to do before you let a media agency or peer pressure talk you into creating those feedback channels. I am interested in how to get the enterprise talking amongst themselves first before trying it out on the customer... Good post. How to eveolve the obligatory website and make it more social, I beleive its inevitable and will happen that more social networking type of tools will be introduced to the “company website”. But can this only happen once you are more social inside the compay before you lead your customers or web surfers down that road? You must understand the benefits of immediate feedback and customer inclusion from internal mechanisms you have in place right? If you’re a social and open company where everyones ideas are welcome then you will likely be succesful in employing the same methdods with customers/vendors and so forth. If you’re draconian within teh enterprise and its all driven top down, then you’ve got some learning to do before you let a media agency or peer pressure talk you into creating those feedback channels.

I am interested in how to get the enterprise talking amongst themselves first before trying it out on the customer…

]]> Von: Pete Brand http://www.thestrategyweb.com/lets-prov-the-power-of-the-share-economy#comment-1371 Pete Brand Fri, 06 Feb 2009 21:26:48 +0000 http://www.thestrategyweb.com/?p=2661#comment-1371 Great post! I personally feel that companies absolutely need to take their customer feedback into account on every decision they make. Think about it ... if you customer was unhappy 15 years ago they may have stuck with you because it was too difficult and time consuming to find someone to replace you. Today they can find a stream of qualified replacements in less than 60 seconds. I believe your customers today will stick with you ONLY if they believe you care about their needs and know you are taking steps to make sure they are met. Smart companies will have mechanisms in place on their website to gain this feedback from customers immediately and allow their voices to be heard. In my opinion social media is simply another avenue for them to voice their opinions and it cannot be ignored either. Great post! I personally feel that companies absolutely need to take their customer feedback into account on every decision they make. Think about it … if you customer was unhappy 15 years ago they may have stuck with you because it was too difficult and time consuming to find someone to replace you. Today they can find a stream of qualified replacements in less than 60 seconds.

I believe your customers today will stick with you ONLY if they believe you care about their needs and know you are taking steps to make sure they are met. Smart companies will have mechanisms in place on their website to gain this feedback from customers immediately and allow their voices to be heard. In my opinion social media is simply another avenue for them to voice their opinions and it cannot be ignored either.

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