MINI: Engaging fans with digital billboard campaign
No, I am NOT normal! I am not a normal MINI fan. I am a brand advocate of MINI. And maybe that is the reason why I like and share this campaign from my favorite brand.
With their campaigns MINI in the UK celebrates the NOT NORMAL relationship of their friends, fans and followers. A relationship which reflects a deep connection to their cars. Not MINI conquered many, many digital billboards with professional spotters. Target: Engaging MINI fans while they are driving. Special cameras were set up and placed to reward MINI drivers. Isn’t this a cool idea from MINI?!