News Update – Best of the Day

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The AAAA leadership conference 2009 is over and reviewing the conference from an advertisers point of view gives you some interesting facts what the advertising industry is talking about today. Topics were…
– Trend towards online marketing is continuing. Mediavest says 50% of ad spending go to digital and interactive campaigns.
Environmental advertising and why this is good for business…
– Can coffee companies become a retail bank? According to FT’s John Gapper this is possible for Starbucks…
– CEO of the 4As Nancy Hill on the podium talking about „incessantly negative adverbloggers.“

PS: Can great products ruin a relationships. Yes, this is possible. What a great Mino viral video Ad – and what a poor guy…
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