News Update – Best of the Day

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Interesting insights by MediaContacts showing that the last click is not best of breed for efficient reporting. For further reading also recommended… Conversion and Convergence: the transparency of click-rates

Rumors going round in Twitter town. Will Apple buy Twitter? Could Apple buy the micro-blogging service? According to TechCrunch Google is not in the game anymore…

Crowdscourcing offline for their advertising campaigns seems to become a popular element of the T-Mobile campaigns. Brandrepublic reports on Saatchi & Saatchi’s latest T-Moblie ad at Trafalgar Square: Staring the crowd on karaoke … and Pink.

PS: Social Media… an update from the Inbound Marketing Summit with Chris Brogan, Tim O’Reilly, Louis Gray and Charlene Li.

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