News Update – Best of the Day

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Outlook: Forrester projects good numbers for the interactive industry: 11% growth this year and by 2014 the spending will be more than doubled compared to 2009 (2009: $25.6 billion – 2014: $55.0 billion). We love to believe that…

Outline: Youtube introduces new premium ad format called ‚mosaic‘. First case study and booking the new format: Volkswagen.

Output: John Battelle, founder of Wired magazine, The Industry Standard and Federated Media Publishing, in an interview with HubSpot CEO Brian Halligan about the future of search and if Twitter and Facebook are a threat for Google.

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