News Update – Best of the Day

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Procter and Gamble just released an interesting case study, saying that community building is four times more effective than advertising.

Stereotyping is not a good deal in terms of getting attention through social media. Viewing the case study of the Langham Hotels in Hong Kong, it shows that companies have to be careful dealing with social media in a correct and cosmopolitan way.

Sometimes it is just great fun to see banned adverts – Coca Cola at it’s best.

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