News Update – Best of the Day

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Internet marketers not committing dollars to the emerging channels. The tried-and-true tactics are still ruling the recession times, says Forrester Research. 90% rely on direct response tactics (e-mail and search), online video advertising stagnant (66%).

The brand ‚Coors Light‘ was down in 2003. Now, sales is up and running. The challenge was to re-structure a company strategy and turn the brand into a ’sexy‘ product. Their VP Patrick Edson explains on their disciplined approach to the management of creative ideas and insights inside the company.

There was Myspace, then Facebook and now Twitter as the rising star of social networks. Now, Brian Solis raises the question ‚Is Twitter Evolving from the Facebook to the Myspace of Microblogs? Analyzing Twitter trends and demographics‘. Interesting findings…

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