News Update – Best of the Day

Coming from offline to online training – a very interesting white paper: top 10 mistakes converting traditional face2face sales training workshop to virtual by Ian Savage.

There are a lot of myths about advertising – some are meant to professionalize and some to differentiate b2b from b2c. Steve McKee explains companies with small budgets some fundamental principles all ads should follow – no matter if you are selling to a company or a consumer.

…and the follow-up of the walk-in(g) fridge by Heineken (kick-off version) is something I must share.

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