News Update – Best of the Day

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Is TV a more effective ad medium than the web? According to this study: Yes… but let’s doubt the argument based upon this statement…

„Small-screen media is less immersive; as such, viewers tend to find that advertising on mobile and Internet platforms is not nearly as engaging as it is on TV.“

Companies are exploring on web 2.0 enterprise tools and appreciate the new web innovations. The ROI of professional social networking and other collaborative technologies remains unclear for employers though, states a study by Frost & Sullivan.

Finding the right ’social medians‘ to follow is a rather difficult challenge. Jacob Morgan -his Twitter account– found four really relevant people for the future of web and business. Personally, I would definitely advice to follow Adam Singer and David Spinks… and one blog which is not on Twitter: The future of ads.

Happy weekend!

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