News Update – Best of the Day

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daily1Connecting the offline with the online world is one of today’s biggest challenges – not only for businesses but also for the individual. A recent study by Forrester reveals some insights in the increase and decrease on figures focusing the online behavior and internet usage of Americans in the last five years. Frank Reed gives a deeper analysis of the study and brings the message of the study to the point for marketers…

“As Internet users know more about what they want from their online experience it will be critical for marketers to be able to pinpoint those activities. There is less experimentation with broader activities. People know what they like to do online and they go to do that rather than poking around aimlessly.” Frank Reed

And he sees the internet as the extension of offline world. This comes close to my view of my vision…

“Online is just a catalyst of the offline world.” Martin Meyer-Gossner, The Strategy Web

Social media is nothing for lawyers and law firms? Who said that? Just found a very remarkable and long short-list of such companies, written by JD Scoop. If you need some ideas to promote your law business, this is the place to spend some time for “cost-free consulting”.

Adidas produced a wonderful funny commercial. You will be surprised when you see who “runs” these shoes…

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