News Update – Best of the Day

As short as possible… after a long week… TGIF.

Web strategy effort – Comparison of the MLB.com and the Premier League: What the MLB did well, the Premier League fails, says Mike Masnick.

Social Media effort – In a case study, we learn how Lancome optimizes interactive engagement with their social media campaign.

Web optimization effort – Although social media is still about to conquer the business arena and SEO still rocks the advertising industry, Maurilio Amorim is already seeing a new trend called SMO: social media optimization.

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