News Update – Best of the Day

Who said, online advertising is not effective? A new comScore study proofs that web advertising is even as effective as TV advertising…

According to comScore’s report, over a 12-week span, online campaigns involving consumer packaged goods (CPGs) with a 40% reach of their target segment were responsible for lifting retail sales of the product 9%, compared to an average lift of 8% for TV advertising.

Intimacy in personal communication in the era of social networks like Twitter and Facebook is becoming complex these days. The question is if the people who use it are really to be segmented in the way Ji Lee outlined in this graphic. What’s your take on this intimacy concept…?
Credits to Klaus Eck

Augmented Reality seems to be the next big thing. See this video on Touchable Holography and be surprised what is possible with two Wii motes…

PS: If you need a new avatar… try these options here.

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