News Update – Best of the Day

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daily1A annual study by Financial Times and Doremus Decision Dynamics among 470 senior executives indicates, that these executives are loosing trust in service providers. The top 5 negatives are…

Advertising and communications -10%
Commercial banks -31%
Investment banks -29%
Management consulting -17%
Insurance -15%

A quite new futuristic tool for media planning seems to be ‚psycho-graphic targeting‘. Well, at least this new tool by Peerset -well explained by ReadWriteWeb- sounds very interesting. Peerset’s targeting algorithm uses keywords and meta data from online profiles and matches them with relevant information. Read more…

Ruffles knows what men are thinking… and thus, they have produced a great commercial. And guess what gets us away from think of something else than… well you know it.

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