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daily1The term „content strategy“ might not be familiar to business decision makers. For those who want to get a short insight, please read the interview with Kristina Halvorson, author of Content Strategy for Web. In this interview by Keir Whitaker she tells us how to avoid the 3 biggest online content mistakes.

Listening to customers is not a pure social media discipline. Having a listening strategy in place could become one. Jeremiah Owyang talks about the „Eight Stages of Listening“ and gives good advice to companies how to set up their listening strategy.

The IT industry very seldom created funny commercials. This one by Lenovo is fantastic… – the grandma proof.

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