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daily1When companies evaluate social media, one of the question that comes up first is: How many social media platforms should we be using? My approach is always: Let’s have a look at your client structure and segmentation first and then see if your company has the appropriate company communication and participation skills, as well as obviously culture. Jeff Bulla has written an interesting social media road map for businesses about this topic.

All bloggers have their own secret of successful blogging. The founder of the, Liz Strauss knows more than most of us and she gives some good information in an interview on Technorati.

Sometimes the web offers commercials which I find quite entertaining and funny but the question remains: Does it suit the brand’s values, especially when we are talking about a luxury watch brand?

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