News Update – Best of the Day

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Best of the DayAustralian users show big interest in social web communication with companies via Twitter, YouTube and Facebook. Brett Waters talks about a recent study by RightNow and shows the benefit for customer service (customer care programs), generating interest and engagement and further aspects of recommendatiopn marketing and PR.
Some findings…
– 66% said they’d be happy for an organisation to contact them following a positive comment post
– 63% stated they would like to learn about discounts or special offers through social networking sites
– open discussion drives purchases: 70% were online and 30% were offline

Budgets lower? Jeremiah Owyang is focussing with his advocacy matrix on the goal of spreading marketing messages, and word of mouth, and viral. Good thoughts for your company to get the same output you had with big budget pockets.

TheStrategyWeb YouTube smallToday, let’s have a look into the updated TheStrategyWeb YouTube channel for the latest updates on web-tv focussing strategy, web-strategy, social media, advertising, virals, funny commercials and so on. Very much appreciate any input, looing forward to it!

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