News Update – Best of the Day

This news update reads like: Back to the Roots.

Skittles changes their website strategy. Not even a year ago, Skittles has chosen to set up a social media hub website against a traditional website. Last week, the Skittles site has been relaunched and ends their extreme social media outfit – just the small social network logos on top indicate their social media engagement. Nevertheless, the PR effect was and is massive for them. Just the right time to use it for the launch of their new Twitter page…

The iPad drives the media in the world crazy and has ruled the news in the last weeks. Now, a recent study (poll) shows the customer’s buying desire for an Apple tablet both pre- and post iPad keynote. The results show that before the speech there were 26% saying they DON’T want to buy an iPad and after it, the numbers has increased to 52%!

The super bowl season 2010 is over. The winner is the team from the New Orleans Saints – Congrats guys – well done! After the final the first question is: Which TV commercial was the best (see a selection on The Strategy Web YouTube channel). My vote goes to Volkswagen. It’s about a funny game (Every time you see a VW drive by, you punch a friend.), it’s carries cool characters, creates suspense and the company advertizes with the German claim: Das Auto – and not ‘the car’ or ‘the auto’. Isn’t that authentic? Back to the rootes! So, take care when I am standing next to you next time…

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