News Update – Best of the Day

“Markets are conversations” tells us the Cluetrain Manifesto. Let’s check some Facebook fan pages from well-known watch brands. The engagement of the audience is interesting to compare. While some manufaturers seem to have a PR channel like Tissot with less conversation happening, Omega gets the tone right and can really pick up a lot of ideas and thoughts for their marketing. And Baume & Mercier speaks in a French marketing language to their audience – a reason why not many people are talking to each other?

UK SMB companies obviously don’t embrace Twitter for their business strategy. A new study suggests that only 26% have a Twitter presence.

The old becomes new? Funny commercial from a brand that is associated with an old generation in my eyes – Old Spice.

Related Posts

• Top-Banken nähern sich Social Web langsam
• Top IT Consultants: What is your Twitter strategy?
• The way to the real-time future of marketing mix
• Social Web: Biermarken werden zur digitalen Kunstbar
• Social Web: “When you decide to jump in, resist the temptation to sell, sell, sell.” – Interviewing Scott Monty