News Update – Best of the Day
25.02.2010 von Martin Meyer-Gossner
Kategorie: Daily Top 3
What kind of advertising is better for campaign conversion for companies? Search or advertising? A recent Eyeblaster study states the combination of both.
“72% of the conversions of cross channel search and display campaigns are a direct result of the display channel while only 28% are the result of the search channel”.
And if we think a bit further, then we might ask if engagement creatives will be the most powerful future of advertising conversion? What do you think?
As mentioned in a post some days ago, augmented reality can offer great customer service or even be used as a sales tool in terms of visualizing products that people might want to buy. Lego shows how this could be integrated in the POS sales strategy…
Commercials in the 60ths have been recorded live. Should not commercials in our todays world of real-time be recorded like this? I doubt somebody can talk as professional as this car dealer today. Most of the social web workers are probably better in writing as quick as he speaks…
uberVU - social comments am 28.02.2010 07:31
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This post was mentioned on Twitter by thestrategyweb: News Update: study on conversion serach vs. display – augmented reality case for POS – real-time recording commercials? http://bit.ly/aLHyWa...