News Update – Best of the Day

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Today, we keep this links list as short as possible…

Adam Singer tells us how to architect a social web marketing and PR strategy.

Ellen Davis interviewed Julie Bornstein (Senior Vice President, Sephora) about the ROI of social media – an interesting case study of a successful retail brand.

The new Apple iPad commercial shows all the features of the product in 30 seconds and with it the future of „infotainment“ – and why it is better than Kindle and the likes.

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