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The paradigm shift friom nubers to relevance become more and more important – and the user’s social lifecycle puts tables upside down in business – by Mahendra Palsule. When I talked about the importance of relevance some years ago, people laughed and said, this is never going to happen as numbers are key for business… Ah, yes…!

Social networking sites are popular with eight to 12-year-olds. 25% of underage children have profiles on social networking sites, according to research by media regulator Ofcom.

Come on you social media gurus! Let’s all have a laugh… Shall we?

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