News Update – Best of the Day

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Do you know which brands, names and people are the Twitter, Facebook or YouTube stars? Check out which brand has most followers, which Facebook page most fans (or likes? – sorry cannot help it…) or most viewers at YouTube. Just go to Famecount.

Guinness is for strong men and in some way ‘It’s Alive Inside’. By putting RFID technology inside rugby balls and on players the brand made their claim real. Fraunhofer Institute created the innovative technology to measure the ball’s location 2000 times a second and players’ location 200 times a second. This real-time data allows everyone to analyze the quality and quantity results of sports games.

Getting people engaged in offline world games is easy: Just use augmented reality and make the life of your customers a fascinating ‚hunters and collectors‘ hunt. The way Volvo does it with their S60 campaign. The price: access to a private VIP party. Sorry, but sometimes I am asking myself if the customers of Volvo will take part in such games. Let me know if you do or would…

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  1. Tweets that mention News Update – Best of the Day -- am 09.06.2010 12:09 

    […] This post was mentioned on Twitter by Martin Meyer-Gossner, said: News Update – Best of the Day: Strategy Events. 28.06.2010 22. Köln; 03.09.2010. Medienwoche 2010… […]

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