News Update – Best of the Day

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According to a recent word of mouth study by Yahoo people are talking offline about content they found online three-quarters of the time. Some more findings…

– 38% of people have brand-WOM conversations both online or offline
– Two-thirds of WOM is positive – only 8% is negative
– the best vehicles for influencing WOM come from consumers who play in social networks. These „Conversation Catalysts“ drive a disproportionately higher percentage of WOM activity.

Have you ever thought about good arguments for your Facebook fan page engagement? This study by Syncapse states that the average Facebook fan spends an additional $71.84 on products for which they are fans compared to non-fans. Isn’t this arguments enough?

In a very compelling key-note presentation Jeremiah Owyang explained the future of social business why companies might have difficulties to scale with their businesses.

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