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Foursquare, the location-based application, is one of the rising stars for innovative marketing efforts with social networks. But often employees take the fun out of the game for business purpose, and quite often the most tech-savvy employee is the mayor (checking in every day…) so that customers cannot get the mayorship award. How to get around it, explains David Griner. Why businesses should have a close look at the location-based app services reveals a tweet and a world-wide study by uTest on Foursquare, Gowalla and Brightkite. People love touse the service as of ease-to-use factor though personal privacy and security concerns are high and disappointment on the deals and coupons opportunities.

It is always important to get some insights in what digital experts are thinking will make the trends in the future. Richard Edelmann shares some input from a future media panel and how media is re-shaping. Adam Shlachter, Director of Digital Investment, MEC shares his view what 3 things are working with new & emerging media, like social & mobile…

Global warming is an issue for everyone of us. Watch the video and think about it…

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